GOODLINX: Anti-social media; See the new Earth Hour TVC; The future of papers; Don’t blame me, I’m just a blogger
Adam Ferrier of Naked Communications on the psychology of social media:
“In the online social networking space many people are practicing behaviours that are indeed really quite anti-social. Therefore they will find themselves increasingly confined to effective communications in the online space only. Practice being an opinionated twat online – and that’s what you’ll become! The implication of this is ghastly.”
The Australian Newspapers blog on the future of rural papers:
“Talking to a colleague the other day, we ran the ruler over a country paper (not owned by Fairfax) and estimated the total revenue, including circulation, could not have been more than $3000 a week.”
Bloggers should take the same responsibility as journalists, whether they like it or not, says the Brainstorm blog:
“How often have I heard that defence when bloggers breach the journalism code of ethics. If you are behind the wheel of a car with your foot on the accelerator and the car is moving, you are the driver – even if you protest that you don’t hold a licence. In the same way, if you blog about a news event and provide new information or insight that adds to the story in a format that broadcasts it to a wide audience of readers / viewers, you are producing journalism – even if you’ve never collected a pay packet under that title.”
Earth Hour’s TVC has just been released on YouTube, voiced by Cate Blanchett. Leo Burnett is behind the campaign.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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The few social media experts I’ve met have been some of the most socially awkward people I’ve ever come across.
Those that can deal with people work; the rest sit in their pyjamas and blog.
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Very good point Mr Client, that’s why they are called “amateur bloggers.” It is scary that Australia’s self proclaimed social media expert has done next to nothing commercial in any respect, and seems to be intent on protecting her own turf rather than producing real-world work.
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