Ad Wrap: Seven gears up for Olympics; Allianz wants to poach rival insurer’s customers
Mumbrella looks over some of the latest campaigns to hit our screens.
Seven is pushing its broadcast of the Rio Olympics in a spot highlighting Australia’s multiculturalism. The one minute long ad features a variety of Australians saying the two countries they’ll be cheering for.
https://youtu.be/0DcfCRnnEyM
Courtesy of Savvy Media Monitoring
Allianz is urging unhappy rival insurance brand customers to say “see you later” to their current insurer and “say hello” to Allianz.
https://www.youtube.com/watch?v=bJjGiZmHWSs&feature=youtu.be
Courtesy of Savvy Media Monitoring
Swisse is celebrating its sponsorship of AFL club Hawthorn in a new spot which showcases six players preparing for the season. The spot, created by Noisy Beast, is supported through in-store promotion, digital, direct and in-venue advertising.
“We love being part of Hawthorn Football Club, and ‘playing our role’ by supporting the players with their nutrition needs and wellness goals. We have been in partnership with the Club for four years now, and what an exciting time that has been! Their achievements are truly inspiring, for football players and teams of all levels, all around the country. We can’t wait to see what’s in store for their 2016 season!” Swisse director of marketing and sales, Michael Howard said.
https://www.youtube.com/watch?v=Wd4G9vYKxJc&feature=youtu.be
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I won’t be cheering for Seven and the way they’ve cut Foxtel out of the Games. In Sydney, Athens and Beijing Seven focussed almost entirely on novelty women’s events including devoting an entire day to women’s BMX racing. They ignore the men’s weightlifting, wrestling and throwing events completely. By contrast, with the London Games I was able to sign up with Foxtel and watch those events in their entirety on dedicated channels. Looks like I’ll have to get my penfriend in the US to record those events and send me DVDs again like he did with the Athens Games in 2004.
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Dude, it’s the 21st century. Stream it.
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