Clemenger and M&C Saatchi dominate ADMA Awards
Clemenger BBDO Proximity and M&C Saatchi led the honours at Friday night’s ADMA Awards.
Of the top four awards for direct marketing, Clemenger picked up the grand prix for Guide Dogs Australia along with two golds and six silvers.
M&C and sister digital and DM agency Mark picked up the David Ogilvy Creative Award and Winged Messenger Award along with two golds and four silvers.
The winners:
Pinnacle Awards
ADMA Awards Grand Prix
- Support Scent
- Clemenger BBDO Proximity
- Guide Dogs Australia
David Ogilvy Creative Award
- Wear It With Pride
- M&C Saatchi/Mark
- ACON
Lester Wunderman Effectiveness Award
- Pledge Your Cat’s Love
- BD Network
- Mars Petcare
Australia Post Winged Messenger Award
- Money Clip
- M&C Saatchi
- Betfair
Awards For Excellence
Young Direct Marketer of the Year
- Sheree Morrison
Direct Marketer of the Year
- Mike Chuter
Effectiveness Awards
Automotive
BRONZE
- Google yourself
- Toyota
- MercerBell
BRONZE
- A drive away success
- MINI Australia
- Mobeseek & TigerSpike
BRONZE
- Small car/ big car
- Ford
- M&C Saatchi /Mark
SILVER
- Pop What You’re Not
- smart Australia
- Clemenger BBDO Proximity Melbourne
Business & Domestic Products & Services
BRONZE
- Master the art
- ADMA
- M&C Saatchi /Mark
BRONZE
- Wear it with pride
- ACON
- M&C Saatchi
BRONZE
- Yours sincerely
- TRUenergy
- CUBED Communications
BRONZE
- The box
- Curtin University
- The Brand Agency
BRONZE
- Parktoberfest
- Secure Parking
BRONZE
- Design style
- The Laminex Group
- Simon Richards
The ALDI graduate brain challenge
SILVER
- ALDI Stores
- BMF
- Self Promotion
BRONZE
- Silverspoon
- Visual Identity
- Technology
BRONZE
- The great information glut
- Hitachi Data Systems
- Sowerby Smith & Associates
BRONZE
- Spoilt milk
- Microsoft
- Wunderman Sydney
BRONZE
- Windows 7 share house
- Microsoft
- Wunderman Sydney
BRONZE
- Throw this away
- Microsoft
- Wunderman Sydney
Lending & Credit
BRONZE
- Next drink’s on us
- American Express
- Ogilvy
BRONZE
- Some things go together
- St.George
- Ogilvy
BRONZE
- Get your hands on Sam’s stuff!
- St.George Bank
- Evocatif
BRONZE
- Stimulus package
- Commonwealth Bank
- BMF
Not For Profit
BRONZE
- Ground zero
- The Smith Family
- BMF
BRONZE
- Jack’s Story
- Melbourne City Mission
- TrademarkDM
SILVER
- Support scent
- Guide Dogs Australia
- Clemenger BBDO Melbourne
SILVER
- No one should have to know this
- St Vincent de Paul Society
- Clemenger BBDO Proximity
SILVER
- PEDIGREE adoption drive
- MARS Pet Care Australia
- Whybin/TBWA/Tequila
GOLD
- Ask Richard
- FBi Radio
- Naked Communications
Pharmaceutical & Personal Care
BRONZE
- Practice good pharma
- The Pharmaceutical Guild of Australia
- Rhodes Shapter
BRONZE
- Approved by life
- Weight Watchers
- BMF
Retail & Packaged Goods
BRONZE
- Target smashed
- Qantas Frequent Flyer
- M&C Saatchi/Mark
BRONZE
- It’s no picnic
- Cadbury
- George Patterson Y&R
SILVER
- All I want for Xmas Facebook app
- Westfield
- M&C Saatchi /Mark
GOLD
- Pledge your cat’s love
- MARS Petcare
- BD Network
Savings, Insurance & Investment
BRONZE
- Heaps free
- Commonwealth Bank
- BMF
BRONZE
- Back to school
- Commonwealth Bank
- BMF
BRONZE
- Wake up your lazy money
- RaboDirect
- Whybin\TBWA\Tequila
SILVER
- Bank manager blitz
- Westpac Banking Corporation
- Lavender*
SILVER
- What the?
- ING DIRECT
- Belgiovane Williams Mackay
Telecommunications
BRONZE
- What about BoB rental?
- iiNet
- Meerkats
BRONZE
- Get your numbers up
- Sensis Yellow Pages
- Clemenger BBDO Proximity Melbourne
SILVER
- Hidden pizza restaurant
- Sensis Yellow Pages
- Clemenger BBDO Proximity Melbourne
Travel & Entertainment
BRONZE
- There is nothing like Australia
- Tourism Australia
- DDB Sydney
BRONZE
- No fees
- Expedia.com.au
- BMF
BRONZE
- The Pacific travel guide
- P&O CRUISES
- BMF
BRONZE
- Farmers’ pack
- AUSTAR
- RAPP Sydney
BRONZE
- Get a guernsey
- Melbourne Football Club
- George Patterson Y&R
SILVER
- The extraordinarily effective taxi ride
- Tourism WA
- Host
Customer Relationship Marketing
BRONZE
- Postcard education
- AUSTAR
- RAPP Sydney
BRONZE
- Converting data into Intelligence
- Priceline
- Global Red
SILVER
- Over 2 million members take off
- Woolworths Everyday Rewards
- M&C Saatchi/Mark
- Data Driven Marketing
BRONZE
- Can’t take it with you
- The National Heart Foundation
- Pareto Fundraising
BRONZE
- Connection notice
- Sunsuper
- NOUS
SILVER
- Homeloan specialist campaign
- Bankwest
- Host
SILVER
- Stimulus package
- Commonwealth Bank
- BMF
SILVER
- How does it feel?
- AUSTAR
- Mr Mumbles
SILVER
- www.yourticket.com
- Tennis Australia
Linda Loose Marketing & Communications
GOLD
- An under insurance over acheiver
- NRMA Insurance
- Human
GOLD
- ENVY program
- OPSM
- BMF
CREATIVE AWARDS
Standard Direct Mail
BRONZE
- Quality testing pack
- OPSM
- BMF
BRONZE
- Yours sincerely
- TRUenergy
- CUBED Communications
BRONZE
- Unexpected bill
- Commonwealth Bank
- BMF
BRONZE
- Pull the plug
- Vodafone
- Clemenger Proximity Sydney
BRONZE
- Authentic telegram
- Telstra Business
- Belgiovane Williams Mackay
Large Direct Mail
BRONZE
- Little paintings
- ING DIRECT
- Belgiovane Williams Mackay
BRONZE
- New car owner’s manual
- Apia
- DDB Group Melbourne
BRONZE
- How refreshing
- ADMA Queensland
- Decoder
Dimensional Mail
BRONZE
- Moleskin
- Mercedes Benz Australia
- Clemenger BBDO Proximity Melbourne
BRONZE
- Money clip
- Betfair
- M&C Saatchi
BRONZE
- The big meeting mug
- Optus
- M&C Saatchi
SILVER
- Kung fu fighting
- The Pharmaceutical Guild of Australia
- Rhodes Shapter
- Special Mail or Delivery
BRONZE
- Plastic flowerz
- EMI
- M&C Saatchi /Mark
BRONZE
- Lazy wine bottle
- RaboDirect
- Whybin\TBWA\Tequila
BRONZE
- Intel Core i7 rocket
- Intel Australia
- The Works Sydney
BRONZE
- Dollarmites apple crate
- Commonwealth Bank of Australia
- BMF
Press & Print
BRONZE
- Approved by life
- Weight Watchers
- BMF
BRONZE
- Sydney street guide
- St Laurence House
- RAPP Sydney
BRONZE
- Lazy Newspaper
- RaboDirect
- Whybin\TBWA\Tequila
Broadcast
BRONZE
- Lazy Dad
- RaboDirect
- Whybin\TBWA\Tequila
BRONZE
- SOLO everything but a ticket
- Schweppes Australia
- BMF
BRONZE
- It’s no Picnic
- Cadbury
- George Patterson Y&R
BRONZE
- No fees
- Expedia.com.au
- BMF
Out of Home
BRONZE
- Cabbie-oke
- Telstra Corporation Limited
- DDB
BRONZE
- Boots and dreams
- Qantas
- M&C Saatchi /Mark
BRONZE
- Skill tester
- Parkinson’s Victoria
- DDB Group Melbourne
BRONZE
- Skycouch
- Diageo
- The Marketing Store
BRONZE
- Give whales a voice
- Optus
- M&C Saatchi / Mark
BRONZE
- Headless horseman
- Australian Centre for the Moving Image
- DDB Group Melbourne
SILVER
- Wear it with pride
- ACON
- M&C Saatchi
SILVER
- Hidden pizza restaurant
- Sensis Yellow Pages
- Clemenger BBDO Proximity Melbourne
GOLD
- The great Christmas wrapping paper swindle
- Football Federation Australia
- Lowe Sydney
Digital Direct Response Advertising
BRONZE
- How good is your word
- Ford
- M&C Saatchi / Mark
BRONZE
- Sneaky thief
- ANZ
- M&C Saatchi / Mark
BRONZE
- Civic lovebirds
- Honda Australia
- DTDigital
Online Broadcast
BRONZE
- Live fast save young
- UBank
- Three Drunk Monkeys
SILVER
- Uzbekistan, Bahrain, Japan
- Football Federation Australia
- Lowe Sydney
SILVER
Online Broadcast
- The extraordinarily effective taxi ride
- Tourism WA
- Host
SILVER
- Jazz packing
- Honda Australia
- DTDigital
Mobile
BRONZE
- Members lounge
- Virgin Mobile
- Publicis Mojo
Social Media
SILVER
- Textaholics
- Boost Mobile
- TCO
SILVER
- PEDIGREE adoption drive
- Mars Petcare Australia
- Whybin\TBWA\Tequila
Website
BRONZE
- The ALDI graduate brain challenge
- ALDI Stores
- BMF
BRONZE
- Members lounge
- Virgin Mobile
- Publicis Mojo
BRONZE
- Hidden pizza restaurant
- Sensis Yellow Pages
- Clemenger BBDO Proximity Melbourne
BRONZE
- Coinland
- Commonwealth Bank
- The White Agency
SILVER
- Nothing like Australia
- Tourism Australia
- DDB Sydney
SILVER
- Create your own cool
- Commonwealth Bank
- BMF
Original Development
BRONZE
- PEDIGREE adoption drive
- Mars Petcare Australia
- Whybin\TBWA\Tequila
BRONZE
- The box
- Curtin University of Technology
- The Brand Agency
BRONZE
- Egg racer
- Coles Supermakets
- DDB Group Melbourne
SILVER
- A first in financial benchmarking.
- Westpac Banking Corporation
- Lavender
SILVER
- Coinland
- Commonwealth Bank
- The White Agency
Digital Innovation
SILVER
- It’s no Picnic
- Cadbury
- George Patterson Y&R
Art Direction
BRONZE
- Pop what you’re not
- smart Australia
- Clemenger BBDO Proximity Melbourne
BRONZE
- Secret training camp
- Optus
- M&C Saatchi / Mark
SILVER
- Approved by life
- Weight Watchers
- BMF
SILVER
- Give whales a voice
- Optus
- M&C Saatchi / Mark
GOLD
- Wear it with pride
- ACON
- M&C Saatchi
Copywriting
BRONZE
- Jazz packing
- Honda Australia
- DTDigital
BRONZE
- Heaps free
- Commonwealth Bank
- BMF
BRONZE
- Plastic flowerz
- EMI
- M&C Saatchi /Mark
BRONZE
- New car owner’s manual
- Apia
- DDB Group Melbourne
Campaigns
BRONZE
- Approved by life
- Weight Watchers
- BMF
BRONZE
- Bank manager blitz
- Westpac Banking Corporation
- Lavender*
BRONZE
- Get a guernsey
- Melbourne Football Club
- George Patterson Y&R
BRONZE
- Skycouch
- Diageo
- The Marketing Store
BRONZE
- Heaps free
- Commonwealth Bank
- BMF
SILVER
- Ask Richard
- FBi Radio
- Naked Communications
SILVER
- SOLO lucky undies
- Schweppes Australia
- BMF
SILVER
- Hidden pizza restaurant
- Sensis Yellow Pages
- Clemenger BBDO Proximity Melbourne
GOLD
- No one should have to know this
- St Vincent de Paul Society
- Clemenger BBDO/Clemenger Proximity
GOLD
- Support scent
- Guide Dogs Australia
- Clemenger BBDO Melbourne
GOLD
- Wear it with pride
- ACON
- M&C Saatchi
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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seems like every man and his dog won an award here
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You have to love all your children, don’t you?
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Tim, if you typed this all in then YOU deserve an Award as well.
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Go Clems you good thing
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