Sputnik picks up new business
Corporate bookmaker Betstar has appointed Sputnik as its advertising agency.
The announcement:
In a competitive pitch involving five agencies, corporate bookmaker, Betstar, has appointed Sputnik as its new agency of record. “We felt Sputnik was best suited to provide the strategic and traditional advertising services that we needed, whilst having the digital expertise that is imperative to grow an online business like ours,” said Alan Eskander, Managing Director of Betstar. Betstar is a family owned, corporate bookmaking business that competes with the likes of Sportsbet, Sportingbet and Centrebet. Operating primarily online, Betstar offers betting on a wide range of racing, sports and entertainment events. Sputnik has been appointed to produce a range of integrated campaign elements including: radio; outdoor; online banners; social media; events; electronic direct mail and website development.
“We’re delighted to be partnering with an innovative, challenger brand like Betstar,” said Andrew Siwka, General Manager of Sputnik Agency.
“Betstar is in a unique position to be able to tap into the full range of Sputnik’s capability – both online and off – and we look forward to a long and fruitful partnership together.”
Sputnik is one of Australia’s fastest growing and award winning full-service agencies. Established in 1998, the agency has since integrated with sister agency, The Reality Group, and today employs a team of over 80 staff across both Melbourne & Sydney
Source: Sputnik press release
