Iposoft relaunches as The Currency
Financial comms agency Iposoft has re-branded as The Currency.
The announcement:
Digital financial communications agency Iposoft has relaunched as The Currency to reflect the changing nature of contemporary marketing and communications.
The Currency is part of the original @www parent company which relaunched last year as The Dubs.
The Currency General Manager, James Rintoul said, “We believe the financial communications and the digital industry are changing, so we have relaunched to reflect this and our changing direction.”
“Financial communications have historically focused on supporting traditional marketing avenues. Audiences have made a significant move into social environments and the focus is now on building relationships.”
“In the past there have been fairly limited avenues for companies when it comes to keeping their shareholders up to date. This usually involved posting an annual report out once a year.”
“With more and more people engaging online and through social media platforms it is an obvious choice for companies to engage with their shareholders through digital mediums.”
“We believe investor acceptance of digital communication has reached a tipping point and is now the preferential channel for them.”
“Digital gives investors immediate access to information they need to make an informed decision while for corporations and financial intermediaries it significantly speeds up investor processes and significantly reduces costs from traditional paper based approaches.”
“This is where The Currency comes in – we provide advisory services to drive investor engagement and uptake and we use digital channels to do this with great success,” said Mr Rintoul.
The Currency provides digital financial communications services including equity capital raisings, mergers and acquisitions, private equity, investor relations and corporate marketing.
The Currency is a long standing independent in the digital financial communications industry with offices in Sydney and London.
The agency has more than 15 years experience working across corporate actions and transactions in Australia and the United Kingdom. Some of the corporate brands they have worked with include BHP Billiton, Telstra and Thames Water while the investment banks they have worked with include Credit Suisse, Goldman Sachs, Macquarie Bank, Merrill Lynch, RBS and UBS.
Source: The Currency press release
