F.Y.I.

Liquid Ideas expands Beam Suntory PR account

Public relations agency Liquid Ideas has extended its public relations remit with Beam Suntory.

The extension of the account will see Liquid Ideas take on multiple projects across Beam Suntory’s whisky portfolio.

The agency will produce experiential, media and influencer programs for Booker’s Rye Bourbon.

Liquid Ideas is hoping to to increase awareness around the brand’s single malt whisky portfolio and will also work across the Canadian Club and Maker’s Mark brands.

Other clients of Liquid Ideas include ChinChin, Shaw + Smith, The Kids’ Cancer Project, Fairfax Media, The Paddington Inn, Carlsberg, Peters, Continental, Be Natural and Singapore Airlines.

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