The Hausmann Group launches integrated communications agency Illuminate Communications
Public relations agency The Hausmann Group has launched a new integrated communications agency, Illuminate Communications.
The new offering will sit within The Hausmann Group delivering services to clients in the utilities, corporate, government and financial sectors.
Brannon Valmadre, former communications business manager at Hausmann, will lead the new agency in the role of general manager.
Illuminate Communications aims to build trust in brands and business through creative communications and strategy.
The offerings will include consumer PR, corporate communications, brand communications strategy, reputation management and social media strategy.
Judi Hausmann, CEO of the Hausmann Group, said in a statement: “In recent years, we’ve been attracting increasing amounts of interesting and fulfilling work in the corporate, financial and government space.
“Brannon has been heading up these clients and driving much of the growth so it made sense to create a specialist agency for him to lead and expand.”
Illuminate Communications is launching with TAL and Amayism as clients.
Brannon said: “In the minds of audiences, there’s no longer a delineation between channels of communication.
“Consumer PR, corporate comms, social – it’s all part of the same package and brands have never been more visible, so consistency is key in the way every element is delivered.”