Banjo asks music festival fans to pee in cup in NSW Health campaign
Music festival goers are peeing into cups and getting STI checks in exchange for a ‘chill out zone’, as part of new campaign for the NSW Government.
Advertising agency Banjo is luring fans into ‘VIP Chill Zones’ which offer charging docks, glitter bars and clean toilets, in exchange for a pee sample which will test for infections such as chlamydia and gonorrhea.
The campaign will run for the next three years
The activation – which will run for the next three years – follows the agency’s win of the NSW Government Sexual Health Festival Activation Campaign.
It aims to break down the barriers to talking about sexually transmitted infections.
Sarah King, planning director at Banjo Advertising described the activation as an “upgrade” to consumers’ festival and sex lives.
“There is a percentage of young people who have a lot of sexual experience and take a lot of risks when it comes to their sexual health,” King said.
“We knew that this group wanted two things – lots of sex and the ultimate festival experience. The Banjo idea was just that, we gave the ultimate festival VIP experience to those who get themselves STI tested.
“We made getting an STI test attractive, a VIP experience that adds cred to their social feed and even something that gives you confidence to have even more (safe) sex.”
Known as the ‘Down to Test Zone’, the activation kicked off at the Listen Out Festival in Sydney and attracted 530 festival goers. The test results were shared a few days after the event, along with education material, and guidance to medical treatment if the test was positive.
The Down to Test Zones will be available over this weekend at the Strawberry Fields Festival and at Festival of the Sun from December 7 to 9.
