Are Media and Bonzai partner to give advertisers more autonomy
Are Media and Bonzai have launched dynamic carousel advertising with partners Century 21 and Better Homes and Gardens Real Estate.
This new format allows advertisers greater brand control over campaigns, with audience and geo-targeting, and creative changes able to be managed directly by the client.
Launch partners Combined Franchise Services, which operate Century 21 and Better Homes and Gardens Real Estate will use dynamic carousel advertising to showcase multiple products in one ad unit, each with their own image, location details and click-through links to individual property pages.
Director of sales at Are Media, Andrew Cook, said: “We’re always looking at new ways to connect commercial partners with our audiences and we’re excited to have worked with Combined Franchise Services and Bonzai, to launch this innovative dynamic carousel format.”
Dynamic carousel advertising addresses several challenges faced by advertisers and publishers, as the product is scalable and can be promoted across any of Are Media’s sites, running out of standard desktop billboards and MREC positions.
Bonzai founder and CEO, Rahul Pandey, said: “Advertisers for a long time have faced the challenge of scaling their campaigns and engaging effectively with their audience all while being agile, in control and relevant. Bonzai’s dynamic carousel responds to these needs and aims to simplify the production process for SMBs and publishers alike.”
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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