Features

Monetising exploding watermelons: Inside Buzzfeed's video strategy Mumbrella Staff

Buzzfeed continues to push its credentials as video content maker. Mumbrella met with key senior leadership team members, including editor-in-chief Ben Smith, in New York, to discuss the strategy behind the publisher’s online video push.

Monetising exploding watermelons: Inside Buzzfeed’s video strategy

9 years ago

Mumbrella360: Advertising With Empathy – How Publishers and Advertisers Can Regain the Trust of Consumers

9 years ago

Mumbrella360 video: The Joy of Text – What Messaging Apps Mean for Brands

9 years ago

Ten’s reality veteran sees Australian Survivor as opportunity to do it right, as big name sponsors buy in

9 years ago

5

Mumbrella 360 video: Keeping the band together – exploring ways to build enduring creative chemistry

9 years ago

2

How bold marketing and a sense of humour brought ANZ closer to its customers

9 years ago

4

Mumbrella360 video: Adblockalypse Now

9 years ago

1

Mumbrella360 video: Dark Social – Challenging The Way Brands Think About Sharing

9 years ago

Mumbrella360 video: How To Do More Great Work (And Spend Less Time Fighting Fires)

9 years ago

A shift in focus: Mat Baxter on life in media on the global stage

9 years ago

3

Mumbrella360 video: Global Sentience – what the AI revolution means (keynote) Chris Stephenson

9 years ago

How Eleven saw off the heavyweights to become PR agency of the year

9 years ago

1

Mumbrella360 video: The Vice playbook to creating content for millennials

9 years ago

Mumbrella360 video: Stump the Strategist

9 years ago

1

Case study: how Bespoke let IAS talk directly to potential clients with a luxury breakfast

9 years ago

Case study: how Mumbrella curated, recorded and published a thought-leadership podcast series

9 years ago

Mumbrella360: Why Marketers Have Millennials All Wrong – (keynote) – Jeff Rossi, Spotify

9 years ago

24 Hours With… Carl Ratcliff, CEO, One Green Bean

9 years ago

1

Credit Where It’s Due: Julie Flynn

9 years ago

Mumbrella360 video: Creating Killer Culture – (keynote) – Aaron Bell, CEO AdRoll

9 years ago

Mumbrella360 video: Beyond Digital Marketing – (keynote) – Mark Ritson

9 years ago

4

Mumbrella 360 video: Making Your Brand Priceless – (keynote) – JP Kuehlwein

9 years ago

Mumbrella360 video: The Psychology of Fandom

9 years ago

‘It’s all about the customer’: Woolworths’ top marketer on its new brand campaign

9 years ago

15

How a small Melbourne production company fooled the world – eight times

9 years ago

18

Will Pokémon GO spark a marketing renaissance in augmented reality?

9 years ago

7

Mumbrella360 2016

Mumbrella 360 video: How Advertising Can Change The World – (keynote) – Cindy Gallop

9 years ago

1

Radio bosses: Nova stations surge but ARN at a loss over its declines

9 years ago

1

What does News Corp see in APN News & Media’s regional division?

9 years ago

5

Keith Hernandez on Slate, ‘slow internet’ and what’s next for publishers

9 years ago

The transparency debate: what you need to know

9 years ago

12

‘They are done for the year’: TripleM content boss dismisses Kiis Melbourne breakfast show

9 years ago

Advertising legend Jacques Séguéla on creativity, disruption in adland, and why the future is the two-second spot

9 years ago

Mashable: the cost of pivoting an offering and refocusing on what works

9 years ago

3

Ensemble cast: can new management make sense of the agency’s eclectic talents?

9 years ago

10

How our fake business won a Customer Service award

9 years ago

24

Remodelling Barbie: how Mattel revived an ailing global brand

9 years ago

7

Why it took a decade after the asbestos scandal for James Hardie to return to marketing

9 years ago

16

Is this the most hated man in advertising?

9 years ago

5

Mumbrella Podcast: How advertisers in the UK are cracking down on transparency issues

9 years ago

24 Hours With… Chris Leben, head comedy writer for The Feed on SBS

9 years ago

7

AOL’s Phil Duffield on programmatic TV, Huffpo and transparency in digital

9 years ago

Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott

9 years ago

9

Quickflix’s cautionary tale: how to lose $40m in just five years

9 years ago

10

24 Hours With… Justin Hind, CEO of With Collective

9 years ago

6

Case study: how IBM generated leads and raised awareness of its AI technology via a Mumbrella Bespoke webinar

9 years ago

Exit interview: Mark Scott on digital innovation, media maelstroms and the future of the ABC

9 years ago

8

Radio bosses: 2DayFM ‘not worried’ about stagnant Rove and Sam; Melbourne and Adelaide battles heat up

9 years ago

1

Col Allan and me – When the boy from Dubbo first hit the Big Apple

9 years ago

2

How to make a McWhopper and put your competition on notice

9 years ago

1

The art of taking it in-house: Ed Smith on Foxtel’s digital/programmatic journey

9 years ago

3

What does Bauer Media need to do to become a real force again?

9 years ago

32

Mamamia wants to ‘own’ women’s ears as it cracks 2m downloads of podcasts

9 years ago

7

Singleton Tate WPP – the deal that happened 15 years too late

9 years ago

4

KFC launches stories about self acceptance as it changes the way consumers see the brand

9 years ago

1

24 Hours With… Kate Parker, country head, Zomato

10 years ago

1

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher

10 years ago

7

24 Hours With… Ben Shipley, managing director Spectrum Group

10 years ago

4

Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity

10 years ago

2

24 Hours With… Nicola Gold, director and creative lead, Total Brand Activation

10 years ago

24 Hours With… Jules Lund, founder of Tribe and Southern Cross Austereo digital marketer

10 years ago

2

24 Hours With… Hal Crawford, editor in chief, Ninemsn

10 years ago

7

24 Hours With… Amanda Galmes, managing director at Fuel Communications

10 years ago

1

24 Hours With… Stu Gregor, CEO Liquid Ideas

10 years ago

14

Publishers warned putting content directly on Facebook may be ‘giving them your future’

10 years ago

4

2014 Annual: Best of the Bondi Hipsters

11 years ago

2

The digital vote

13 years ago

5

TV’s turn on the spit

13 years ago

1

Radio Battlegrounds

13 years ago

3

Film is not a domesticated medium

13 years ago

1

The Encore Interview: Mark Scott

13 years ago

1

Ita Buttrose: I’m a magazine junkie

13 years ago

1

Film-makers on their first features

13 years ago

Breakfast with Breen

13 years ago

1

Back on the Block

13 years ago

Southern Star’s Janeen Faithfull on making great TV

13 years ago

4

Mr Ambitious – Has CEO James Warburton got what it takes to turn around Ten?

13 years ago

3

Merrick’s Carbeque goes global for MLA

13 years ago

The many moods of Christmas

13 years ago

The ultimate in champagne comedy

13 years ago

An exercise in unrestrained quaintness

13 years ago

Fake it ’til you make it… as a social media community manager

13 years ago

Paving the way for Australian Stories

13 years ago

Producer Judi Levine on her Sundance winner The Sessions

13 years ago

2

My Break . . . Ivan O’Mahoney

13 years ago

How Big Brother rose like Lazarus

13 years ago

8

My break… Karen Eck

13 years ago

Fake it ’til’ you make it . . . as a traffic manager

13 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.