Features

Mumbrella360 video: Mars, Cars, Stars and VR – Surviving the Many Futures of Media 1

Mumbrella360 video: The Future of Radio in the Digital World

24 Hours With… Pia Chaudhuri, creative director, One Green Bean 4

Mumbrella360 video: Data-driven Marketing Gone Wrong (and how to do it right) 3

Mumbrella360 video: Australia’s Most Influential Brands Revealed

24 Hours With… Kerwin Rae, author, investor and entrepreneur 63

Drunk Monkeys chart a sober course to success 10

Mumbrella 360 video: What Gen Z Really Thinks About Your Brand

Mumbrella360 video: Custodians of the Great Aussie Brand

Mumbrella 360 video: Best of Times, Worst of Times – What’s Going On in the Australian Marketing Industry?

Monetising exploding watermelons: Inside Buzzfeed’s video strategy

Mumbrella360: Advertising With Empathy – How Publishers and Advertisers Can Regain the Trust of Consumers

Mumbrella360 video: The Joy of Text – What Messaging Apps Mean for Brands

Ten’s reality veteran sees Australian Survivor as opportunity to do it right, as big name sponsors buy in 5

Mumbrella 360 video: Keeping the band together – exploring ways to build enduring creative chemistry 2

How bold marketing and a sense of humour brought ANZ closer to its customers 4

Mumbrella360 video: Adblockalypse Now 1

Mumbrella360 video: Dark Social – Challenging The Way Brands Think About Sharing

Mumbrella360 video: How To Do More Great Work (And Spend Less Time Fighting Fires)

A shift in focus: Mat Baxter on life in media on the global stage 3

Mumbrella360 video: Global Sentience – what the AI revolution means (keynote) Chris Stephenson

How Eleven saw off the heavyweights to become PR agency of the year 1

Mumbrella360 video: The Vice playbook to creating content for millennials

Mumbrella360 video: Stump the Strategist 1

Case study: how Bespoke let IAS talk directly to potential clients with a luxury breakfast

Case study: how Mumbrella curated, recorded and published a thought-leadership podcast series

Mumbrella360: Why Marketers Have Millennials All Wrong – (keynote) – Jeff Rossi, Spotify

24 Hours With… Carl Ratcliff, CEO, One Green Bean 1

Credit Where It’s Due: Julie Flynn

Mumbrella360 video: Creating Killer Culture – (keynote) – Aaron Bell, CEO AdRoll

Mumbrella360 video: Beyond Digital Marketing – (keynote) – Mark Ritson 4

Mumbrella 360 video: Making Your Brand Priceless – (keynote) – JP Kuehlwein

Mumbrella360 video: The Psychology of Fandom

‘It’s all about the customer’: Woolworths’ top marketer on its new brand campaign 15

How a small Melbourne production company fooled the world – eight times 18

Will Pokémon GO spark a marketing renaissance in augmented reality? 7

Mumbrella 360 video: How Advertising Can Change The World – (keynote) – Cindy Gallop 1

Radio bosses: Nova stations surge but ARN at a loss over its declines 1

What does News Corp see in APN News & Media’s regional division? 5

Keith Hernandez on Slate, ‘slow internet’ and what’s next for publishers

The transparency debate: what you need to know 12

‘They are done for the year’: TripleM content boss dismisses Kiis Melbourne breakfast show

Advertising legend Jacques Séguéla on creativity, disruption in adland, and why the future is the two-second spot

Mashable: the cost of pivoting an offering and refocusing on what works 3

Ensemble cast: can new management make sense of the agency’s eclectic talents? 10

How our fake business won a Customer Service award 24

Remodelling Barbie: how Mattel revived an ailing global brand 7

Why it took a decade after the asbestos scandal for James Hardie to return to marketing 16

Is this the most hated man in advertising? 5

Mumbrella Podcast: How advertisers in the UK are cracking down on transparency issues

24 Hours With… Chris Leben, head comedy writer for The Feed on SBS 7

AOL’s Phil Duffield on programmatic TV, Huffpo and transparency in digital

Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott 9

Quickflix’s cautionary tale: how to lose $40m in just five years 10

24 Hours With… Justin Hind, CEO of With Collective 6

Case study: how IBM generated leads and raised awareness of its AI technology via a Mumbrella Bespoke webinar

Exit interview: Mark Scott on digital innovation, media maelstroms and the future of the ABC 8

Radio bosses: 2DayFM ‘not worried’ about stagnant Rove and Sam; Melbourne and Adelaide battles heat up 1

Col Allan and me – When the boy from Dubbo first hit the Big Apple 2

How to make a McWhopper and put your competition on notice 1

The art of taking it in-house: Ed Smith on Foxtel’s digital/programmatic journey 3

What does Bauer Media need to do to become a real force again? 32

Mamamia wants to ‘own’ women’s ears as it cracks 2m downloads of podcasts 7

Singleton Tate WPP – the deal that happened 15 years too late 4

KFC launches stories about self acceptance as it changes the way consumers see the brand 1

24 Hours With… Kate Parker, country head, Zomato 1

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher 7

24 Hours With… Ben Shipley, managing director Spectrum Group 4

Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity 2

24 Hours With… Nicola Gold, director and creative lead, Total Brand Activation

24 Hours With… Jules Lund, founder of Tribe and Southern Cross Austereo digital marketer 2

24 Hours With… Hal Crawford, editor in chief, Ninemsn 7

24 Hours With… Amanda Galmes, managing director at Fuel Communications 1

24 Hours With… Stu Gregor, CEO Liquid Ideas 14

Publishers warned putting content directly on Facebook may be ‘giving them your future’ 4

2014 Annual: Best of the Bondi Hipsters 2

The digital vote 5

TV’s turn on the spit 1

Radio Battlegrounds 3

Film is not a domesticated medium 1

The Encore Interview: Mark Scott 1

Ita Buttrose: I’m a magazine junkie 1

Film-makers on their first features

Breakfast with Breen 1

Back on the Block

Southern Star’s Janeen Faithfull on making great TV 4

Mr Ambitious – Has CEO James Warburton got what it takes to turn around Ten? 3

Merrick’s Carbeque goes global for MLA