Features

24 Hours With…. TV producer Renee Kennedy

Mumbrella360 video: The extraordinary story of Deng Adut and Western Sydney University

Case study: how Mumbrella hosted a half-day event to tackle programmatic’s misconceptions

Vodafone: What agency would want to work with Australia’s most toxic client? 48

Case study: how Bespoke educated companies on customer experience at a luxurious restaurant

Case study: how Mumbrella generated leads through a downloadable whitepaper

The 16 best ads from Paul Middleditch, the man behind ‘Big Ad,’ ‘Not Happy Jan’ and MLA’s new multicultural masterpiece 3

Case study: how LinkedIn used Mumbrella’s popularity to drive engagement in Australia

Case study: how Bespoke created a conversation about addressable TV in Australia

Year In Review: Best Mumbrella analysis pieces of 2016

The Year In Review: major media account moves of 2016

Year in Review: December – Seven’s sex scandal; Russel Howcroft’s big move; Mag publishers kill audits

Year in Review: November – Death of Dolly; Creative departures; News Corp redundancies; Dodgy Facebook metrics

The Year in Review: 10 worst ads of 2016 4

Year In Review: October – Qantas rebrand; Cuts at Yahoo!7; The rise of the introvert

Year In Review: September – Fake viral factory owns up; Rusciano’s meltdown; Vale Michael Ball

The Year in Review: 10 best ads of 2016 2

Year in Review: August – Bill Leak’s backlash; Bauer’s nightmare ABC audit News Corp’s profits plummet

Year In Review: July – Kevin Roberts’ gender diversity gaffe; More Lions scam; Nine hires McCabe for digital gig

Year In Review: May – Shapemageddon; Fairfax upheavals; UM’s worst week

Year in Review: June – Studio 10’s sex tape; Optus EPL backlash; Eddie McGuire’s apology

Year In Review: April – 60 Minutes Beirut disaster; Famous axed; Best April Fools; New Bauer boss

Year In Review: March – Goodbye to Google’s boss; Job cuts; Christopher Walken signs up for Qantas

Year In Review: February – New TV channel; dangerous car ad; Mamamia’s fake news

Year In Review: January – Angry vegans; death of Cleo; Agency’s birthday burlesque

Year In Review: Best Mumbrella guest posts of 2016 1

Mumbrella’s wrap-up of 2016’s best (and worst) Christmas ads

The outdoor industry reinvented itself in 2016 – will creatives get on board in 2017?

The year in publishing: Editors on President Trump; End of Brangelina; Dreamworld tragedy; Baird’s back-flip 1

24 Hours With… Raj Mendes, managing director at The Customer Experience Company

From Afghanistan to a Gold Walkley, how war ignited a new passion 1

24 Hours With… Ben Fletcher, managing director at Generate

How a group of women are creating a booze brand based on social change 2

Mumbrella360: Turning Data Into Dollars – An Inside Look at How American Express Helps Its Business Partners Drive revenue

White Rabbit Project: how to make a series for Netflix

Mumbrella360: How to Pitch a Branded Content Idea to a TV Network (Brand Innovation Stage)

Goodbye, Dolly: Ex-editors Dunk, Wilkinson, Go and Cousins on a big sister who answered embarrassing questions 1

24 Hours With… Tim Penton, head of media at Global Red

Meet the person named Australia’s best influencer 3

National Radio Conference: The Future of News In Radio

Is the great Aussie beer ad dead? 1

National Radio Conference: Game of Thrones, with Janine Allis, Michael Anderson and Anthony Everard

Meet adland’s fastest companies 2

24 Hours With… Carolyn Bollaci, managing director, APAC, at Innovid 1

National Radio Conference: Media of the Imagination, with executive creative director Patrick Baron

The Trump Effect: How the US election drove audiences to news sites

Future of Media video: Virtual Reality 1

24 Hours With… TV director Sally Aitken 2

National Radio Conference: What media agencies want

24 Hours With… Alex Louey, co-founder and managing director, Appscore

Four decades on: Tom Moult and Philip Sheldon reflect on the loss of creativity 5

Mumbrella360 video: NIDA presents – Pitching to win

Radio Conference: Diversity, the niche that’s becoming the norm

Future of Media video: Sentiment

Obituary: Leslie Nassar – Tech genius who respected competency and integrity; and eschewed machismo and superficiality 2

Delicious: 15 years of premium food publishing

Mumbrella360 video: Life inside the brief – how to be a mum and work in adland

24 Hours With…. We Are Social managing director, Suzie Shaw 2

‘The internet has won’: Nick Law on crap creative, storytelling and knowing your limitations 2

National Radio Conference: Hamish & Andy, the interview 2

Mumbrella360 video: Metrics That Matter

24 Hours With… Roberto Pace, managing director, Eleven and Fleishman Hillard

National Radio Conference: Professor Mark Ritson – Finding a place for radio in 2017 3

24 Hours With… Angela Rapley, director of content at PHD 1

Perth report: Tough times give way to green shoots for media and marketers

Future of Media video: Ad Avoidance 1

Mumbrella360 video: Never Lie to Your Mum – Bursting Conventional Campaign Templates

24 Hours With… Kumar Manix, founder and creative director at The Spaceship 2

Future of Media video: Artificial Intelligence

Mumbrella360 video: Brand authenticity – how to match influencers with your brand

To secure your business future you need to break it to make it

Less creative than men? Reluctant CEOs? Glass ceiling? 12 women on surviving and thriving as creative directors 2

‘Fighting with one arm tied behind our back’: Peter Zavecz on his time with Pac Mags

Into Asia and life after Ogilvy: the latter life and times of Michael Ball

Future of Media video: The Future of Media Owners 2

Australia’s Mad Man and Ogilvy’s apprentice: the early life and times of Michael Ball 9

Mumbrella360 video: Marketing by algorithm – are you ready?

Mumbrella360 video: How delivery and brand sales impact can drive digital advertising ROI

Spotify sees the future in audio ads but wrestling with monetising premium service 1

Future of Media video: Walled Gardens

Mumbrella360 video: the marketer’s guide to hooking up with tech start-ups

Mumbrella360 video: Addressing Adland’s Gender Diversity Problem 11

Mumbrella360 video: Lessons From The World’s Best Brands

Mumbrella360 video: How to be a record-breaking marketer

Mumbrella360 video: Mars, Cars, Stars and VR – Surviving the Many Futures of Media 1

Mumbrella360 video: The Future of Radio in the Digital World

24 Hours With… Pia Chaudhuri, creative director, One Green Bean 4

Mumbrella360 video: Data-driven Marketing Gone Wrong (and how to do it right) 3