Mumbrella 360 video: Keeping the band together – exploring ways to build enduring creative chemistry

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the successful event.Keeping the band together

Andrew Siwka, Dave King, Jen Cloher, Sophie Hirst, and Tim Rogers discuss ways to grow, repair and maintain creative partnerships.

The panel discusses boredom, conflicts and fears of failure, provides personal advice on ways to hold your brand together and to keep your creative energy alive.

The Panel: Tim Rogers, singer/songwriter, You Am I; Jen Cloher, singer/songwriter, formerly of Jen Cloher and the Endless Sea; Andrew Siwka, managing partner of The Royals; Dave King, strategy partner of The Royals; and Sophie Hirst, marketing head of Google Play.



  • 3:06 Do we need creative tension to get a good outcome?
  • 10:15 How to pick the right people for a creative collaboration
  • 13:25 Why chemistry and respect are the key to creative success
  • 16:07 Extending your core creative unit – the benefits of being inclusive
  • 17:00 Balancing collaborative tension and open-mindedness
  • 19:45 How to build creative ideas and take on feedback
  • 23:05 Why you should removal financial pressure when creating
  • 25:13 How failure and feedback are vital to success
  • 29:30 The importance of self-awareness in creative collaborations
  • 31:47 What tears bands apart, and can it be stopped?
  • 37:10 Do we really need to clean out our ideas and start again?
  • 39:30 What you can do to improve working effectively in creative collaborations

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.