News

Red Agency acquires Jackie Crossman’s PR agency Crossman Communications

Aussie and Kiwi ads stand strong in Youtube’s most watched ads of the year

Big Bang Theory delivers easy win for Nine as Great Australian Bake Off finishes strongly

Host co-executive creative director Julian Watt heads to UK as agency decides on replacement

Morning Update: Apple users angry at better iPhone ad; Google turns phones into lightsabers; Best student ad ever?

Mike Connaghan tries to dispel STW staff fears of job losses and mergers with memo 12

Bauer Media CEO David Goodchild to return to London, Andreas Schoo named interim CEO 1

Animal Protection League Australia teams up with Purina for the 12 Pets of Christmas

Former Kellogg chief marketer John Broome takes vacant chief marketer position at Unilever 2

Pitch Watch: RACQ appoints new creative agency while Kellogg taps into technology and Jemana finishes review 1

Top marketers among first speakers announced for second Mumbrella Travel Marketing Summit

Back Roads most watched non-news program as ABC performs well on a quiet Monday night 4

Radio ratings: Rove and Sam fail to lift 2DayFM; Hamish & Andy lose ground; Fox tops TripleM in Melbourne; Mix clings on in Adelaide 22

Toy car gets stopped by the cops for dangerous driving in first TV ad for Sydney Airport Parking

Morning Update: Department store comes out; Best and worst mag covers; Tinder organ donors; Reese’s Xmas tree shaming 1

Cinemas experience quiet box office weekend ahead of release of new Star Wars film 4

WPP boss Sir Martin Sorrell says new STW/WPP entity will be $1bn business, but not with Asia 1

Pandora hires Fairfax’s Chris Freel as commercial director 5

Nurofen forced to pull pain specific products, claims it did not set out to mislead consumers 8

Mamamia editor-in-chief Jamila Rizvi steps back with Kate DeBrito taking the reins 2

Most complained about ads 2015: Holden’s ‘Bloody Caravaners’ beats out Ashley Madison 4

Early end to first test sees slump in Channel Nine’s audience share on Sunday

WPP takes controlling 61 per cent share in STW creating Australia’s biggest marketing group 15

Last chance to win $1000 and help shape the future of Mumbrella with our reader survey

Morning Update: Santa got Hacked; Alibaba buys South China Morning Post; Star Wars Ice Cream; Google on Augmented Reality

Too many ex-journos and not enough techies in management, warns former ACP boss 2

Dianomi takes advertising sales duties for the ASX website from Yahoo7

Optus media pitch looks set to stall as telco’s top marketer Vicki Brady defects to Telstra 7

McDonald’s chief marketing officer Mark Lollback named CEO of GroupM 9

Retiring Chris Mitchell expects The Australian to be ‘back to the black’ by end of financial year 7

Melbourne-based media sees biggest boost in online traffic in sport-driven November

STW Communications enters trading halt with WPP poised to finally complete takeover 16

First Test draws most watched entertainment show of the night as Air Rescue slips back

CEO Chris Mort to depart The Media Store and be replaced by senior Toyota exec Craig Jepsen 13

Ethical behaviour, virtual reality and the demise of the website among Hotwire’s 2016 trends 3

Morning Update: Ali v Ali in new Porsche ad; Streaming services dominate Golden Globe noms; Serial launches second series

APIA looks at ageing through younger eyes and to highlight that discrimination is real 5

ACCC launches court action against Woolworths for ‘unconscionable conduct’ against suppliers 9

Red Jelly’s Tasmania road safety speeding awarness campaign shows its shattering impact 3

Dannii Minogue is latest celebrity face to appear for Target as its focus turns to summer 2

Qantas opts for two independent agencies on three-strong creative agency roster 11

Mad Max: Fury Road named Best Film while Peter Allen miniseries takes home five AACTAs 2

Viewers bemoan amount of ads on catch up TV services but like fact they are free, finds study 18

Tabcorp strikes agreement with News Corp to set up new punting venture in the UK 1

The Biggest Loser gains pulling in more than 1m metro viewers for winner announcement 2

Marketing and media chiefs from Mondelez, Ebay, Big W and Reckitt Benckiser added to the Mumbrella Retail Marketing Summit program 1

Fairfax Media teams up with Facebook as first local publisher on Instant Articles platform 2

Morning Update: Twitter plays with timelines; The Trump Star Wars mashup is here; Facebook peddles VR to buyers 1

Guardian Australia rejects The Australian’s claims it has two years to prove commercial viability 12

Rebellious Christmas elves create Harley-Davidson tricycle in social push for bike brand

Weet-Bix eyes more social media competitions after surprise success of Messy Kids search 1

Pitch Watch: Foxtel’s new roster; Compare the Market; Menulog; Procter & Gamble 2

Outdoor buying platform Site Tour relocates to UK leading to shake up in local operation 1

Cummins & Partners steps in to lead CGU’s Tropfest rescue mission 6

HIV charity makes the battle to end the spread of the disease personal in latest campaign 5

Women urged to eat more beef in new Meat & Livestock Australia content campaign 3

Ten ‘extremely disappointed’ with Nielsen after ‘telco issues’ delay Biggest Loser finale numbers 1

Morning Update: World Surf League plays on unpredictability in first ad; Nike signs LeBron James lifetime deal; Coke marketing shakeup

How collaboration saved our bacon (and your invitation to be part of the next Mumbrella360)

Ad wrap: Compare the Market does Christmas; plus ING Direct, Nimble, Bulla and Woolworths

Mediacom’s affiliate office in Adelaide rebrands under the banner of rivals Carat 5

Biggest Loser trainer calls for content re-think but insists passion for the show remains intact 27

The Biggest Loser pulls 726,000 ahead of finale but can’t beat ABC’s new Back Roads show

Madeleine McCann family spokesman Clarence Mitchell to headline fourth CommsCon

New Edelman boss wants to make agency one of Australia’s best places to work 1

Morning Update: Backlash after IBM asks women to hack a hairdryer; Cindy Gallop has her say on Publicis restructure 1

Fairfax Media restructures Hunter community titles, appoints one editor for three newspapers

Performance and programmatic companies aim for lead agency role with creative push 1

Ron Howard’s epic whale tale In the Heart of the Sea becalmed at the box office

Coles closes free Baby & Toddler magazine 1

Urban List accused of misleading advertisers with press release about audience size 12

News Corp acquires 25 per cent stake in tradespeople classifieds website hipages 1

Stevie Wonder and Andra Day star in tech-lite Christmas ad for Apple 1

Christmas with the Australian Women’s Weekly down on last year and beaten by The Force 1

Tourism Victoria turns to guided Periscope tours for latest Melbourne-based push 3

Malcolm Turnbull to spend more than $1bn on new scheme to promote Australian innovation 7

Morning Update: Sad grandpa transformed in Pornhub Xmas ad; Youtube star: buying clicks ‘lying to yourself’; Bad boy of pharma hits back 1

M&C Saatchi win top prize at B&T Awards for second year as Carat takes media agency gong 10

Tropfest saved as new sponsor steps in 8

PayPal Australia marketer Liz Lord promoted to Asia Pacific digital marketing role 3

Wendy Harmer and Christine Anu in amid ABC radio personnel changes 17

Surf Life Saving Australia lawyers review ‘un-Australian’ lifeguards ad for refugee charity 4

McDonald’s lets fans help a hot chip detective solve crimes in new major Loaded Fries push 10

Fiat Chrysler global CMO says brand purpose not scale key to success in crowded market 1

Seven’s brand funded show Air Rescue returns strongly helping the channel win the night 1

The Conscience Organisation returns to management ownership as STW sells out 3

Australia trading more ad inventory through programmatic than US says new data provider 1

Morning Update: Volvo Trucks lets a 4-year-old drive; Uber raises more billions; Coke CMO flits to Subway; Star Wars goes VR 2