News

How to win awards, get PR, improve your LinkedIn profile, pick the right programmatic model and stay the right side of the law among this year’s Mumbrella360 masterclasses

Southern Cross Austereo ex-Nova head of ideas Wade Kingsley for similar role 2

Woolworths announces abrupt departure of chief marketing officer Tony Phillips 26

Vale Channel Nine Perth group business manager Helen Filov 2

MEC retains SA Government campaign account and wrestles ‘functional’ element from Starcom

Tourism New Zealand sticks with 100% Pure marketing in launch of new global campaign 4

News Corp marketing boss: Fragmentation of TV is an ‘outstanding opportunity’ for publishers 3

Downton Abbey grabs huge time shifted audience as Masterchef holds strong for Ten

Dan Murphy’s puts focus on ‘local heroes’ in month-long campaign from Red Jelly 1

APN CEO Michael Miller: Some publishers are ‘giving up too early’ on paywalls 1

Morning update: Brand asks people to literally watch paint dry; Sexist beer ads need rethink

ABCs: Education sales drop sees Fairfax digital subs down on last quarter as print slides again 11

ABCs: Zoo Weekly withdrawn from audit as women’s weeklies take brunt of declines 3

Southern Cross Austereo Perth creative wins top gong at Siren Awards for Allpest campaign 4

Hangout with CEO of news subscription aggregator Inkl on the state of the news media 2

Ikon Sydney goes full service with STW closing Moon Communications after 20 years 15

Video bosses to talk state of streaming at Mumbrella360 1

SBS blames government budget cuts as it walks away from industry body Freeview 3

Fairfax content marketing boss: Ad revenue yet to follow consumer over to mobile platforms 2

Porn star Eva Lovia lends support to cancer cause in M&C Saatchi awareness campaign 6

Shortlist revealed for Mumbrella Awards 2015 7

Online business site Quartz warns publishers to ‘hold strong’ on mobile yields

New York Times: Apple Watch attracting more mobile readers and driving newsroom changes 1

Air New Zealand turns to world’s top surfers in airline’s latest inflight safety video

Quickflix inks Presto content deal which appears to bypass warrant held by rival Stan 6

Leo Burnett lands Big W account from Saatchi & Saatchi with task of ‘repositioning’ brand 4

Struggle Street falls away for SBS but still outshines House Rules and Reno Rumble 3

Australian media executive Robert Whitehead receives INMA lifetime achievement award 2

Morning update: Heidi Klum designs underwear website; Milk brand creates quirky hero

Washington Post says publishers can have mass audience and paywall, but content needs to be discoverable

Kate McClymont: ‘New media doesn’t yet have the capacity to hold the powerful to account’ 5

Facebook launches Instant Articles with Buzzfeed and The Guardian among first partners 5

Seb Rennie to replace Danny Bass as head of GroupM investment 4

John Singleton fined $550 after brandishing broken glass in restaurant row with Jack Cowin 6

STW chief Mike Connaghan says group ‘let down by a few’ as internal review continues 7

Fairfax mobile boss: ‘The disruption we faced twenty years ago is happening all over again’ 11

Ted Horton, Mashable and Buzzfeed strategy chiefs, MTV boss and radio host Mel Greig join Mumbrella360 lineup 2

Screen Australia sees more cash stripped away in budget while The Conversation loses funding 3

SAP Australia installs head of marketing following departure of Ray Kloss to Cisco

Danny Bass quits GroupM to take CEO role at rival IPG Mediabrands 10

Masterchef profits from budget dodgers as ABC sees declining interest in Treasurer’s speech 6

Morning update: Dan Aykroyd back in conehead role; YouTube takes over KitKat wrappers

Washington Post confirms it is in talks with Facebook about giving it newsfeed content

QBE promotes new product to help young people drive more safely in new campaign 2

BMF makes 13 redundancies as it looks to create ‘more nimble’ structure 7

Registrations now open for free MGrad student program at this year’s Mumbrella360

RACQ to resume creative pitch process after naming new head of marketing

Newspaper Works boss challenges ‘confusing’ messages from media agencies to publishers 8

Wall Street Journal sales boss: Branded content will never be a dominant revenue source

Colonial First State to shed ‘fear’ retirement message with AC/DC soundtrack 4

Cummins & Partners’ Pownall named GM at Publicis Mojo Melbourne as James Graham exits 8

Presto applauds Government move to force US streaming rival Netflix to pay GST 8

House Rules drops away while NRL match beats Game of Thrones on Foxtel

Peroni launches new digital site ‘Stile Italiano’ to celebrate best of Italian culture 1

Morning update: DDB turns to Porn Hub to spread word; bus ad pulled after public outcry 2

John Singleton lashed out at Fairfax director Jack Cowin with broken glass after ‘long lunch’ 29

Rebel Wilson’s Pitch Perfect 2 tops box office knocking Avengers 2 to second spot

Huggies uses Mickey and Minnie Mouse to launch new product range in Disney tie-up 7

The price of three Daily Mail native ads: $50,000 and a guarantee of 30,000 views 20

Wotif chief marketer Michael Betteridge quits after leading department restructure 2

Campaign group launches petition to get Zoo Weekly pulled from sale in Coles and Woolies 55

Newspaperworks boss: Front page newspaper pointers ‘give you comfort about your purchase’

South China Morning Post says credible coverage key to becoming global media brand 3

News Corp marketing boss: ‘sales promotions are slowing print circulation declines’ 13

Tour firm follows rebrand with focus on luxury in new TV ad from creative agency Bloke

Updated: Southern Cross Austereo starts hunt for new CEO as Rhys Holleran quits 5

The Age rises at expense of Yahoo7 sites as smh.com.au closes gap on news.com.au

Toronto Star scrapped digital paywall as it was ‘expensive’ and had a ‘high churn’ rate 1

Newspapers need to stop being disrupted and start disrupting warns Polish media exec

House Rules tops Reno Rumble but Masterchef tops the million mark in reality TV war

Morning update: Networks nervy over ad spend, Google says most video ads aren’t seen 2

Canberra Airport turns down Campaign for Australian Aid ads as overly political

Christchurch tourism uses Instagram images in new digital push to showcase region 1

Cadbury to begin social conversation around bizarre flavours amid Vegemite launch 8

Fairfax in legal battle to retrieve photo archive from US firm hired to digitise images 8

TV reporters less honest and ethical than newspaper journalists, says Roy Morgan study 3

Regional media risks ‘losing voice’ amid cuts and Govt apathy, warns Prime Media chairman

Daily Mail to focus on ‘absolute monster’ Snapchat to target younger audience

Masterchef still bubbling along but Downton Abbey continues to struggle for Seven 1

Sony returns to TV with camera campaign after blowing up giant mirror in Namibian desert 14

The Royals wins Deakin University creative duties 7

Winners of first Mumbrella Asia Awards revealed

Morning Update: Vale Samuel Crispin; Al Jazeera US in turmoil; XBox gets interactive

Set top box launch to bring cost of HbbTV ‘in line with streaming services’ claims Freeview 13

Cummins & Partners created latest Sia music clip as branded content for Heidi Klum lingerie 27

Accor Hotels’ campaign challenges Australians to holiday at home via GPY&R Melbourne

Philips CMO Damien Cummings set for move to Standard Chartered Bank 1

Digital firm brings agencies under single umbrella brand in move to ‘simplify landscape’