Who will take home the inaugural ad soundtrack ARIA Awards tonight?

Tonight 72andSunny with Campfire X, Bolster Group, BRING Agency, Innocean, M&C Saatchi and The Brand Agency will go head-to-head to win one of two inaugural ad soundtrack ARIA Awards. We spoke to the leaders from the six nominated agencies about why they should win, and what winning would mean to them. Drumroll, please.

The new categories comes as an extension of ‘Our Soundtrack Our Ads’, an initiative from ARIA in partnership with M&C Saatchi Sport & Entertainment.

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