Clipsal 500 V8 race on the hunt for ad agency
The Clipsal 500 is hunting an agency to handle the advertising brief for the annual Adelaide V8 motor racing event.
The South Australian Motortsport Board, the statutory corporation responsible for staging the event, has put out a tender for an agency to work on the business from June 1 this year – in preparation for next year’s event – to 2013.
The agency’s responsibilities will be to develop a communications strategy and plan to achieve sales targets; develop creative concepts; supply proposals and quote prior to the commencement of each project; and report regularly to the marketing committee and board.
Media planning has also previously formed part of the advertising contract which may continue depending on the agency’s media capabilities.
Applicants have until February 4, 4pm to submit their registrations of interest. Submissions are being directed to Jason Allen, Clipsal 500 Adelaide CEO, and enquiries to head of marketing, Miriam Leenders.
Advertising and communications for the event this year is being handled by KWP, which is also overseeing media planning.
Media buying is being handled by the South Australian government’s master media agency Starcom.
Clipsal is the naming rights sponsors of the event, while its principal sponsors are the Australian Government’s Department Of Defence and the South Australian Tourism Commission.
According to its organisers the Clipsal 500 attracts around 275,000 people and is beamed into 853 million households in 130 countries around the world via delayed telecast.
The event forms part of the V8 Supercars Australia Championship Series.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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