Sanitarium launch new Up&Go product Oats2Go with firemen ad
Sanitarium has launched Up&Go’s new liquid breakfast product Oats2Go with a new campaign which targets the product at busy consumers who don’t have time for a sit down breakfast in the morning.
Created by BWM Sydney, the spot sees a group of firemen sitting down to porridge for breakfast when the alarm goes off. The team dash off but not before smashing through their emergency stash of Oats2Go.
Sanitarium general manager of marketing Daniel Derrick said: “The launch of Oats2Go is a new direction for the Up&Go brand. With BWM, we have established Oats2Go as an even more nutritious start for those active Australians who don’t have time for a sit down breakfast in the morning.
“BWM took the challenge of amplifying the nutrition credentials of Oats2Go and ran with it. They’ve created a great campaign that shows how Oats2Go contains all the protein, energy and fibre of a bowl of oats and skim milk.”
The campaign is running across TV, digital, print, outdoor and point of sale.
Credits:
Client – Sanitarium
- Sanitarium Senior Brand Manager Beverages – Tanne Andrews
- Sanitarium Brand Manager Oats2Go – Elissa Gribble
- Sanitarium Advertising Manager Australia – Sharron Green
Agency – BWM
- BWM Executive Creative Director – Rob Belgiovane
- BWM Board Account Director – Richard O’Rourke
- BWM Account Director – Gemma Burcher
- BWM Agency Producer – Jonathan Gerard
Production House – 8Com
- Director – Josh Frizzell
- Executive Producer – Katie Millington
Post Production – Fin Design
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