Optus wraps itself in the flag with Telstra price attack
Optus has today launched a full-on advertising attack on rival telco Telstra, hinting that its change to its pricing structure is a blow to the Australian economy.
Full page ads feature a cut-out of Wednesday’s Sydney Morning Herald story which highlighted Telstra’s move towards billing for longer minimum units of time on calls.
The tactical Optus ads – created by M&C Saatchi – carries the sarcastic message next to the cutting: “Just what Australia needs right now.” The copy then invites Telstra subscribers to switch to Optus.
The attack marks a switch – in the past Telstra has tried to make the most of its Australian credentials, while flagging Optus’s Singaporean ownership.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
I love the way that Optus recommends that people switch to the “Timeless” or “Fusion” plans. Both of these are ridiculously expensive unless you’re making a lot of calls. You’re looking at between $80 and $130 a month for these plans, so unless you’re spending that much on your phone bills already it’s not worth it.
I shudder to think of the sales people recommending these plans to the elderly, trying to convince them they’ll save money. And don’t get me started on the Fusion excess data charges, what a ripoff.
“A $300 charge for 2GB of excess data usage including uploads? Just what Australians need right now”.
User ID not verified.