PBL Media launches Powered to promote Nine/ ACP/ NineMSN cross media sell
PBL – the owner of ACP Magazines, the Nine Network and online joint venture NineMSN – is to launch integrated sales operation Powered.
Powered, which has already soft launched, aims to match the success of Seven’s integrated offering SMG Red which launched nearly two years ago. SMG Red includes the Seven Network, Pacific Magazines, Yahoo!7 and The West Australian.
Powered is being led by Lou Barrett, PBL’s director of sales integration and group trading.
Other key personnel include group national sales manager Rachel Partis and group sales/ strategy manager Kasey Doran.
PBL has retained social media agency Daemon Two to promote its launch. Among the social media activity Daemon Two is already embarking upon is the creation of a LinkedIn group for Powered.
Meanwhile, Daemon Two also been hired by Warner Bros Entertainment to run the social media campaigns to launch the home entertainment releases of The Vampire Diaries: The Complete First Season and Gossip Girl: The Complete Third Season in Australia.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Awesome, a LinkedIn group – way to go PBL…
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PBL all over it once again and about 2 years behind everyone else
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Match the sucess of SMG Red? Good luck…
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Thanks for the write up Tim – we’re very excited about working with PBL, and if anyone if interested in the group you can find it here: http://bit.ly/PoweredByYou We just kicked off a new discussion you might be interested in, actually.
Oh, and Ben and Steven, never fear, there’s plenty more on it’s way.
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Maybe wait and see what they have to say about who they are and what they stand for before making judgements? I’ve found working with the old PBL great. They’re well staffed and comprehensive.
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Hello all members. Thanks for the good and useful information. 🙂
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I love the “what have we done page” The simple life – launching Windows 7. I can just imagine the brainstorm now… “what locally produced show can will place as much Microsoft windows 7 product as possible”?
How about Farmer Wants a Wife – nah, Farmers don’t own computers! How about ACA – nah too risky, they’ll probably slag off the product. What about The Apprentice? AMAZING, we’ll win awards for creativity at every AD Awards in 2010 for this!!!
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Yes and I suppose Better Homes and Gardens would have been a much better fit…. for everything
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Simon- You obviously has no idea of how powerful an audience FULL of GB’s are to advertisers.
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Great idea to finally incorporate a intergrated team into the sales hierarchy… The the FTA television landscape change so dramaticially in the past 18 months, division as such are definitely needed to capitalise on the growing market…..
Metro FTA spend is up 20% YOY & with the commerical Networks about the launch their third & final channels, powered will be able to tap into business opportunities across the entire PBL portfolio…..
My only problem is with the Nine Networks programming. COPS LAC…what the???? This show will not make it until end of survey for sure….
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