FHM readers targeted as sperm donors
FHM readers are being targeted as potential sperm donors in a new ad campaign for infertility services provider Repromed created by Adelaide agency jam.
The “don’t waste your sperm” campaign’s print execution – featuring a lingerie model – is backed bythe becomeadonor.com.au website which asks woukd be donors multiple choice questions to suggest whether they would qualify as donors.
The ad was created by Jam senior creative writer Jonnny Velis and art director Becq Hinto.
Peter Joy, Jam principal and strategy director, said: “It’s a serious issue and we wanted to put the idea out there but in a fun, light hearted and cheeky way to get the point across.”
Repromed SA marketing manager Miranda Smith said: “I felt it was crucial we create a unique campaign to increase awareness and effectively capture the attention of potential donors.’’
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“We’ve got sperm from a Nobel laureate, a world-champion tennis star, and… an FHM reader. Lady’s choice!”
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Remember that episode of The Simpsons when you saw the result of Barney Gumble’s sperm donation exploits?
No? Well you’ll see…
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Are you sure the agency wasn’t called pearl jam?
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I just hope they are conducting a broad marketing campaign that covers many more titles… and hence a variety of men. However, it makes sense if the donor company has ‘supply’ issues from men that the FHM readership profile fits??
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Your survery has errors in it you cannot complete it.
Think you should have this ironed out before giving out your URL
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This is a serious issue.
The world is facing a critical baby shortage. We, as a species, are dwindling to the point of extinction and this artificial breeding program may be our last hope.
Become a one-handed warrior and save humankind!
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Great campaign, very clever. @Megan…. what planet are you talking about? Have you ever gotten a busy peak hour train, have you ever been to Africa or parts of Asia where people are starving? We are not even near extinct. If anything we need to be reducing the population to give the poor planet a rest.
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No, I’ve never been on a train.
I haven’t visited Africa or Asia either.
What’s it like?
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Nice idea!
I’m sure it’ll catch people with their pants down.
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Non Kyle Lover, whats it like living in a world with no sarcasm?
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Ha ha Megan. Non Kyle Lover- you and Kyle would make a good pair. Dope.
ps. Nice campaign. I hope I find a man to impregnate me before I resort to the blokes this ad attracts, however.
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With 4 kids, my problem has been that i don’t know how to waste it…
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Anyone else having trouble with the website?
No, that isn’t a euphemism
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Survey Fail
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Be nice if the site worked.
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Nice strategy & idea.
@graeme – The form broke for me, too. Should have done some more testing, I think.
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Just letting everyone know that we did carry out substantial testing before going live with the site. Unfortunately due to the amount of traffic received this morning there were a few glitches, however these should have now been rectified.
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Nice idea.
I’d take sperm from a guy who is inspired to donate through this campaign – obviously we share the same awesome sense of humour and would make great babies..
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It’s a clever campaign, but would you really want to be impregnated with the sperm of someone who actually answered the call of ‘don’t waste your sperm?’
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I would donate sperm however I believe the resulting kiddies can find out who you are and track you down when they’re adults. No thanks.
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I’m not so sure that she’d be a waste of sperm.
Ew.
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Hmmm, quick question – isn’t the survey missing a pretty crucial question, that being: ‘Are you happy for your details to be released to any offspring once they turn 18?’
Methinks unless there has been a change in the rules, this is a pretty significant oversight…
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@ not an ad guy – it mentions that at the end.
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Also – I thought that this looked familiar…
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Familiar as every other page in FHM?
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No – familiar like this campaign which was launched last year? http://donatedontwaste.com.au/.....nt%2Bwaste
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We should be using sperm to power turbines and feed starving third world infants, not create more resource-suckers. The most environmentally damaging thing you can do as a human is to reproduce. Unless you kill an old person first.
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FHM babies
https://www.youtube.com/watch?v=PSROlfR7WTo
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@not an ad guy – it’s kind of obvious you’re not an ad guy.
The sentiment of this campaign is the same “don’t waste sperm” but the way they’ve both been presented is completely different. Don’t waste it by jerking off to FHM as opposed to you’re a millionaire you can afford to give to us and not waste it is different.
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Nice idea, terrible online execution
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I’m OK with the program just as long as donors take responsibility for the off-spring that may eventuate.
Childless couples want kids – I totally get that.
But a child has a right to know who fathered them. And they shouldn’t have to wait until they’re 18 to find out either.
And they will want to know.
Never forget, it was the massive campaign waged by adopted kids denied knowledge of their ‘birth parents’ identity that resulted in the change to existing laws to ensure they would have access to the names of their ‘birth’ parents.
Kids are entitled to know who their parent are.
Remember that if you choose to donate sperm.
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Can’t wait to see the banners on becomeadonor.com.au from AMI……. maybe they’ll get a discount?
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Has anybody seen the film “Idiocracy”? Hope they are they running a campaign in New Scientist as well?
Dr E
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