Aussie Farmers Direct to launch custom magazine
Australian home delivery company Aussie Farmers Direct will launch its own food magazine – with an initial circulation of 140,000.
The announcement:
Aussie Farmers Direct Magazine launch issue set to become the third highest circulating food magazine at 140,000 copies This week, Aussie Farmers Direct, an independently owned, Australian home delivery business and one of Australia’s fastest growing companies (BRW Fast 100 2010), will launch the first issue of its custom magazine, Aussie Farmers Direct Magazine, which will be distributed to 140,000 Australians across six states and territories.
The magazine will feature profiles on Australian producers, food tips, recipes from the likes of Ben O’Donoghue and Jane Kennedy, and interviews with inspirational people including Stephanie Alexander.
With an initial print run of 140,000 copies and a guaranteed distribution to the kitchen tables of 100,000 main grocery buyers, Aussie Farmers Direct Magazine enters the food and lifestyle magazine landscape with a circulation comparable to News Limited’s Woolworth’s
Good Taste (145,336¹) and Delicious (132,000²), ranking it the third-highest food magazine in Australia³.
Aussie Farmers Direct Magazine is free and will be distributed quarterly, direct to customer’s door-steps. Unlike many custom magazines, Aussie Farmers Direct Magazine was published internally by Aussie Farmers Direct staff with the assistance of external design and PR agencies, and has already secured advertising commitments from large Australian companies such as Bulla and Insurance Australia Group (IAG).
The magazine forms part of Aussie Farmers Direct’s marketing beef up which also includes signing on as the official food sponsor for Network Ten’s ‘Good Chef, Bad Chef’ due to air in January 2011. Aussie Farmers Direct is also set to launch its first foray into television advertising in January and has recently appointed a social media strategist and external public relations agency as part of the marketing drive.
From a standing start in 2005, Aussie Farmers Direct has grown to being Australia’s fastest growing franchise (BRW Fast Franchises 2010) with a current turnover in excess of $100M.
The company is continuously evolving and delivering on its brand promise to bring the tastiest, freshest, locally sourced, 100% Australian grown produce direct to your door, in a way that‘s flexible and convenient to fit around the busy lives of its customers.
Source: Aussie Farmers Direct press release
