Morning Update: Sky News reporter’s terror gaffe; Google’s record quarter; Trump vs Clinton result ‘down to marketing’
The morning service began about 20 minutes ago and there’s no obvious signs of any security.
In fact this sign at the door says “everybody is welcome”
[Reporter walks into church]
[Reporter walks out of church]
There are about a dozen worshipers in there and one priest.
If I was a terrorist I could have killed them all.
Yep. Really. A Sky News reporter has walked into a funeral and pointed out, for camera, he could have killed them all.
Ad Age: Google Follows Facebook Results With an Amazing Quarter of Its Own
One day after Facebook posted its best quarter yet, with ad revenue up 63% to $6.2 billion, Alphabet beat analysts’ expectations with results including a 19% lift in Google ad revenue to $19.2 billion.
The company’s ad business wrung more money from a swelling mobile user base and better cost controls. The results are likely to further stoke investors’ love affair with the companies and marketers’ trepidation about their collective power in digital media.
Ad Age: Trump vs. Clinton: The Better Candidate Doesn’t Win, the Better Marketer Does
Regardless of what happens in November, the Presidential election will be remembered as a testimonial to the power of marketing.
How did a business person with no political experience propel himself to be in a position to perhaps upset the world’s most-experienced politician? The answer is marketing.
Ad Week: Here Are the Many, Many Ways Your Business Can Get in Trouble for Tweeting the Olympics
Olympics will soon set social media on fire, but your business probably won’t be able to talk about it.
This year’s modifications to the Olympics’ Rule 40 sponsorship guidelines have helped some unofficial Olympic sponsors leverage the games in their advertising efforts. But if you’re not an official sponsor like Coca-Cola, McDonald’s, Visa or P&G, posting about the Olympics on social media during the official blackout period—which started on Wednesday and ends on Aug. 24—can be like doing the 100-yard dash through a minefield.
