TV networks patronise viewers

This is all a little bit patronising for the viewers and sends a very strong message – ‘we don’t value or care for you; you are simply a set of eyeballs we can use to sell advertising to; we’ll be back to you in a few weeks when we need you again’.

Marketer Tim Pethick on the easter TV schedules

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Tim Pethick

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