Webinar to reveal how agencies are changing to survive
An exclusive webinar broadcasting across both Mumbrella Australia and Asia will discuss how top agencies are quietly revolutionising how they operate to survive 2018’s brutal multi-channel demands.
The Hallway founder Jules Hall and Ogilvy Hong Kong’s Brian Riedlinger will present first-hand anecdotes and answer questions from the audience on November 14th.
The webcast, sponsored by Deltek, will simulcast live at 1:30pm (Sydney or Melbourne time) or 10:30am (Singapore and Hong Kong). It will also be available on catch-up shortly afterwards.
To watch, simply click here and complete our short registration form.
The special broadcast will act as a follow-up to the popular breakfast briefing at Mumbrella 360 earlier this year – details of which can be found here.
The new session – entitled ‘Why top agencies are rethinking how they do business to survive’ – will examine how, in 2018, digital transformation, increasing channels and the changing needs of clients have put agencies under pressure like never before.
Viewers will hear why and how a big-hitter – Ogilvy – and a successful independent – The Hallway – made bold operation choices to ensure they stayed relevant in two 20-minute sessions.
Registrants will hear first-hand about not only the problems the businesses encountered but how they thought on their feet to find solutions.
In the end, the audience will get the chance to ask questions and interact with the two speakers.
The session is a must for not only agency staff, but marketers, too.
The Hallway founder Jules Hall is a regular contributor at Mumbrella events. After moving to Australia, he grew his company into becoming one of Oz’s top independent agencies, winning awards for creativity and effectiveness.
Meanwhile, Brian Riedlinger is chief delivery officer for Ogilvy Hong Kong.
He’s currently helping to reshape how the agency operatives in line with business’ global ‘new chapter’ initiative.
This wide-ranging overhaul means creative, social and content teams have merged, while Ogilvy has streamlined its operations to provide just six core services: brand strategy; advertising; customer engagement and commerce; PR and influence; digital transformation; and partnerships.
Brian personally oversees all aspects of delivery including broadcast, video, print and digital.