Cummins & Partners wins creative account for A-League soccer team Western United

Cummins&Partners has won the creative account for A-league soccer team Western United.

The A-League is a professional men’s soccer league which is run by Football Federation Australia.

Western United’s branding

Kirsty Muddle, co-founder of Cummins&Partners, said in a statement: “We have quite rich sporting credentials so we were pretty motivated to be part of the bid.

“Western United has a unique opportunity to be more than a football club. It has the privilege to represent over 160 nationalities in a vibrant and growing part of Melbourne.”

Cummins&Partners has also created a new logo and branding for Western United, which launches today.

Muddle added: “The community’s voice will be heard as we build the team in consultation with our supporters and our heartland. This is how we will create the founding mythology for Western United.”

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics A League cummins&partners Western United

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Comments: 2

Exciting times at Cummins 15 Feb 19

The logo is very unique and fresh

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Analytics 15 Feb 19

This Perth-based insurance broker should stand by for a massive spike in web traffic…
https://westernunited.com.au/

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