Nine partners with Discovery on new multi-channel 9Rush
Nine will launch a new multi-channel on Sunday, April 5, in partnership with Discovery.
The 9Rush channel is aimed at young male audiences and will provide competition for Seven’s 7Mate.
It will feature a range of Discovery content with an adventure and adrenaline focus, including Man vs. Wild with Bear Grylls, Street Outlaws, Naked and Afraid and Gold Rush: Parker’s Trail, as well as local Australian show Dirty Jobs Down Under.
A joint venture between the two companies, Nine will operate the channel and represent ad sales and Discovery will act as the primary content partner. 9Rush will be designated channel 96.
Discovery is also a content partner for multi-channel 9Life.
9Rush will commence at 7.00pm on Sunday, April 5 with the exclusive premiere of the new series of Top Gear UK.
Nine’s program director, Hamish Turner, said the content on 9Rush would be a free to air (FTA) first.
“Nine are thrilled to partner with Discovery to deliver premium, free to air first content. As a global leader in real-life entertainment, Discovery’s dedication to serving audiences with content which inspires, informs and entertains is second to none,” said Turner.
“The deal will deliver Nine and 9Now thousands of free to air premiere episodes. 9Rush audiences will be spoilt for choice, with an extensive range of high action and adventure programming, available on Australia’s latest channel and available free on 9Now.”
Rebecca Kent, general manager, Discovery Australia, New Zealand and Pacific Islands said the new channel will help Discovery’s content find new viewers.
“At Discovery we’re dedicated to powering the passions of our audiences with the best real-life entertainment. Action and adventure is a huge part of our DNA and we’re proud to be bringing some of our globally renowned and loved programming to 9Rush,” said Kent.
“We look forward to strengthening our partnership with Nine and connecting new viewers to some of Discovery’s powerhouse programs.”
Discovery’s content also airs on Foxtel, with the subscription TV provider signing a multi-year agreement with the content provider at the end of 2019. Discovery also has a partnership with Fetch.
topics
7mate
9Rush
Discovery
Discovery channel
Discovery Networks
Fetch
Fetch TV
Foxtel
free to air
free to air networks
free to air television
Hamish Turner
Man vs Wild
multi-channels
Nine
Rebecca Kent
Seven
Top Gear
Really? Another channel to fracture the audience??
Seriously.
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… and get that branding re-done. Who perpetrated that design crime?
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Looking forward to it
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Any word on if WIN will carry it?
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WIN is no longer the 9 network station for regional areas except Griffith and regional SA. Southern cross 9 and NBN TV is the current 9 network station for regional areas. It’s not known when Rush will come to regional areas
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I’m sure they will get pressured to like other digital channels were
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YAY… another mindless series of predominantly US formatted re-runs of (bargain bin) crap!
Australia is loosing its identity!
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It’s great if you don’t mind watching the same content run on repeat day after day.
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Will Canberra get this channel?
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Another non HD channel – Come on it’s 2020 not 1990
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