CBA x15ventures business Vonto partners with media consultancy Mindbox
Digital marketing and media consultancy Mindbox has been appointed as the preferred agency for interactive technology enterprise Vonto.
Vonto is part of the Commonwealth Bank’s x15ventures program, and aims to provide business owners a holistic view of their numbers and data. Mindbox’s remit will include all digital media across Vonto’s services.
Vonto MD Elliot Cousins
Vonto gives its users a daily feed of useful information they can act on, from trends to leading indicators, and recently won FR BOSS Magazine’s Best Innovation and Most Innovative Company awards in the Banking, Superannuation and Financial Services category.
Mindbox will now drive customers, awareness and reach for Vonto, through digital media and data, to ensure the platforms are reaching relevant audiences while amassing in-depth analytics to produce digestible customer insights.
Mindbox founder and CEO Nic Halley said the focus will be on supporting Vonto to curate a personalised feed for its clients.
“Like Vonto, we believe that driving big ideas with data is an essential resource for business strategy, making this a natural and exciting partnership,” he said.
“Vonto is dedicated to creating the insights and analytics that are best tailored to the individual, curating a feed that is personalised and highly attuned to the needs of the business.
“Our focus is to support Vonto in providing the ability to track trends, spikes in activity, and even predict their target audiences’ needs.”
Vonto On Mobile
Vonto managing director Elliot Cousins added; “As a growing financial technology enterprise in Australia, we are passionate about levelling the playing field for businesses of all sizes.
“We help business owners cut through the noise and focus on the trends and insights they can jump onto to build their brands. Partnering with Mindbox ensures we’re aligned on our business objectives and delivering world-class services to our customers.”
CBA’s x15ventures is aiming to build the next generation of solutions for 15 million customers, by unlocking new value from CBA assets through partnership with the tech and innovation community.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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