SCA’s LiSTNR acquires kids podcast company Kinderling

Southern Cross Austereo (SCA) has acquired Kinderling, an Australian kids’ radio and podcast company.

Kinderling was founded by a group of parents who wanted to introduce children aged zero to seven to the world of music, stories, and creative expression. Since its inception in 2014, Kinderling has won the award for Best Digital Radio Format at the Australian Commercial Radio Awards the following year.

The company houses four live radio streams with Kids Live, chill, party, and sleep music for kids, 21 kids and parenting podcasts, including the number one kids’ podcast, Bedtime Explorers, which has achieved 17 million downloads, and the parenting platform Babyology and its podcasts Feed, Play Love and The Parent Panel.

Kinderling’s suite of audio content will join LiSTNR’s existing kids and family podcast series including The Beanies, Zero Waste Baby and Birth, Baby & Beyond, among others.

In 2018, ARN announced Kinderling Kids Radio would be available across the company’s DAB+ digital spectrum and iHeartRadio platform.

Earlier this year, Kinderling Kids Radio (Kinderling) announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app.

SCA CEO Grant Blackley said: “Kinderling has been an Australian success story with audio content that appeals to both young children and parents. The business will now form the flagship brand of our fast-growing Kids and Family pillar on LiSTNR, as we grow audiences and revenue opportunities across Kinderling’s suite of brands.

Kinderling CEO, Evan Kaldor, added: ”Kinderling’s research-driven programming was born on SCA’s DAB+ network in 2015 and we had extremely fruitful early years with the company – winning an ACRA, creating world-leading sleep programs for kids, and building strong commercial partnerships. Six years later, we are delighted to have Kinderling’s music, stories and original programs become the cornerstone for LiSTNR’s kids and parenting content offering.

“SCA has the vision and resources to scale our growth and realise the many opportunities we have in growing our content, audience, commercialisation and partnerships. We are excited about the momentum of LiSTNR and the exponential audience growth for us.”

The Kinderling podcasts include for children: Bedtime Explorers, Daytime Explorers, Outside The Lines, The Fact Detectives, Kinderling Stories, Fun Fables, Busy Bodies with Mr Snot Bottom, Sing-A-Song with Angie Who, Mother Tongue, dirtgirl’s Nature Detective Academy, My Wellbeing School, Storytelling For Healing, Feel Brave

For the parents: Feed Play Love, Babylab, The Promise of Sleep, The Lullaby Effect, The Parent Manual, The Parent Panel, The Sticky Bits of Parenting, The Mother Shift, Body Shock, Bellies, Bits and Babies, 2 Judgy Mums.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Australian Commercial Radio Awards Bedtime Explorers Evan Kaldor Grant Blackley Kinderling LiSTNR podcast SCA Southern Cross Austereo The Beanies Zero Waste Baby

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