News

Morning Update: Ashton Kutcher milks a goat for Lenovo;

The Australian vows to reel in AFR audience with launch of new business section 8

IAB awards online measurement contract to Nielsen following tender process 8

SCA restructures roles with Dobson running metro and Lenarcic running regional operations

Adam Boland: ‘Wake Up! didn’t know if it was an FM radio show or news program’ 11

Sunshine Coast tourism uses drones to shoot TV ad 4

TV producers urged to ‘lift cloak of mystery’ in bid to get more brands on board 2

Twitter signals it will open its promoted tweets to Australian SMEs ‘soon’

News Corp unveils TV ads as multi-million dollar subscription campaign revs up 10

Southern Comfort rolls out Young Gun spot in third instalment of ‘Whatever’s Comfortable’

Two brands break US$100bn brand value mark, but no Aussie brands make Interbrand list

AnalogFolk makes sets up editorial unit as a push into content

Beauty and the Geek debuts well down on last year with 612,000 viewers 2

Sportsbet calls ‘Tote’s Unfair’ on rival using tweets in tactical ad 8

MediaCom, Sound Alliance and ANZ Blue Notes big winners at BEfest Awards 3

Atomic 212 wins $15m Hopscotch Films account 2

Mamamia sales director insists ‘editorial must produce all the native content’ 17

Nestle criticised over halving the size of Killer Pythons to battle obesity 19

Results measurement not up to date for content says M&C Saatchi’s Kate Smither

BBH creates four TV ads for Lynx as new product range hits Australia

Ooh Media forced to withdraw anti-horse racing ad as watchdog confirms 150 complaints 63

Seven poaches Clive Dickens from Southern Cross to lead HBBTV drive 2

ABC set to explore other projects after ‘biggest ever’ cross platform event 11

Brands need love and trust, says Colenso BBDO’s Nick Worthington 5

Fairfax boss Greg Hywood to address inaugural Publish conference 3

The Block draws 1.319m as auction day approaches

Taylors Wines appoints Mr Wolf as creative agency in move to elevate brand 3

The Reject Shop looks to change perceptions of store in new campaign 9

Morning update 3

Andy Lark appointed chief marketer at software company Xero 1

Adam Boland memoir rushed into stores despite Seven court action 3

AGL pitches creative putting GPY&R on alert

Ooh Media to allow controversial anti-horse racing billboard despite sponsoring races itself 21

News Corp embarks on digital subscription drive with journalists at heart of campaign 10

Ad Standards Board rules a Fremantle hotel ‘ball and chain’ billboard is sexist 1

Press Council rejects complaints over Daily Telegraph Jamie Gao front page 2

Mitsubishi Motors runs music competition in search of ‘anthem’ 2

Cricket Australia unveils first M&C Saatchi campaign with new mixes of Dreadlock Holiday 2

Instagram claims users still ‘have control’ as adverts begin to appear in Australian feeds 4

Honda host pop-up drive in cinema experiences to promote Jazz 1

SBS secures seven sponsors for A-League 2

D&AD expands New Blood program to Australia

Courier Mail claims headlines didn’t intend to diminish life of transgender murder victim 29

Insight nearly doubles audience for heavily promoted marijuana special

Woolworths marketer Jess Gill steps up for Recipe to Riches 3

Morning Update: Dead mice act out plays in strange pest-control ad; Spotify UK revenue rises by 42 per cent

Mel Greig to give talk to UK radio conference about learnings from royal prank call 2

Press Council confirms complaint against Courier Mail over ‘She Male’ front page 12

Faulkner Media Management rebrands as Ebiquity

Gone Girl smashes Aussie box office in opening weekend 1

Workwear brand KingGee returns to TV with ‘hero’ ad amid increasing competition

BMF Sydney poses ‘what is beautiful?’ question in promotional drive for A-League 10

NBN Co pitches media account, UM on alert 2

AMI TV spot vilifies men experiencing problems in bed rules ad watchdog 2

ASX awards Yahoo!7 and Dianomi online advertising contract

Cherry Ripe marks 90th anniversary with last campaign from Droga5 4

Fairfax chairman Roger Corbett signals departure, share price spikes 3

Mumbrella Social Media Academy returns for final time in 2014

Fairfax Media launches mobile ad unit on Weatherzone app 1

Melbourne indie wins global pitch for Suzuki Swift ad 2

Bonds partner with McGrath Foundation to raise donations during Breast Cancer Awareness Month 1

Multiple Sclerosis Society of WA capture feeling of how disease leaves people ‘trapped’

Coca-Cola Amatil appoint Hunter to work on brand strategy for premium alcohol brand division 2

Mr iSelect urges people to assess their private health insurance 2

CarsGuide.com.au kicks off TV push as rivals portrayed as ‘incompetent and old fashioned’ 5

Ten boosts its share on the back of The Project’s Bachelor interview and Party Tricks 2

Morning Update

OMD names Andrew Brannaghan as head of Melbourne trading 6

NRL Grand Final audience peaks at 4.6m 5

Xbox teams up with Uber to offer free supercar taxis in Sydney for NRL grand final weekend 4

Nine cites ‘technical difficulties’ as it confirms it will not screen NRL grand final in HD 17

303Lowe Perth names Saatchi & Saatchi creative Joe Hawkins as head of copy

Jenny Craig ditches celebrity ambassadors in favour of real-life success in brand overhaul 2

BWM positions CarsGuide.com.au as the ‘tinder of car buying’ as it gets aggressive with competitors 6

Ten insists ‘discussions ongoing’ after reports Offspring has been cancelled 2

News Corp appoints new Escape editor Helen Anderson

Bauer confirms the closure of Women’s Fitness 6

Media agency price war led to programmatic trading arbitrage, says former BBC sales boss 4

Brita teams up with Masterchef judge Gary Mehigan to push benefits of filtered water 3

The Bachelor draws 1.374m for proposal finale topping the night 2

Morning update

Seven summons former Sunrise EP Boland over memoir 4

GPY&R Sydney climate change campaign reaches climax at UN summit 4

Drivers urged to ‘think twice’ over long weekend in Ogilvy push for Transport for NSW

ROI of content marketing to be tackled at BEfest next week

Efficiency review author Peter Lewis formally appointed to ABC board 6

Tourism NT pitches for creative and media for fourth time in four years 10

Ten targets small businesses with discounted ad packages, share price falls to record low 7