News

MasterCard mines social trends and data to 'connect the right offer to the right consumer' Steve Jones

MasterCard is talking to banks across Asia Pacific, including Australia, as it rolls out new data-driven marketing technology that allows offers to be driven "to the right consumer at the right time". The technology, called Priceless Engine, uses more than 20 tech platforms to crunch da...

MasterCard mines social trends and data to ‘connect the right offer to the right consumer’

11 years ago

Peters uses jingles and animation for new Fandangles TVC push

11 years ago

1

The Bachelor ups Ten’s share ahead of tonight’s finale

11 years ago

Fairfax launches SMH Google Glass app targeted at expats

11 years ago

6

11 years ago

Wire service AAP gets $30m windfall from sale of property

11 years ago

IPTV space heats up as Dodo signs up to Fetch TV with $39.90 a month offering

11 years ago

3

ABC supporters protest outside ABC board meeting, as Turnbull and board duel over cuts

11 years ago

12

Johnson and Johnson creates branded site to help young mums overcome sleepless nights

11 years ago

3

Agencies and firms have ‘abused’ branded content, says Ensemble CEO

11 years ago

14

Havas Media opens Melbourne office ahead of bigger push next year

11 years ago

1

Fairfax in talks with international media firms amid plans to grow events division revenue

11 years ago

Microsoft launches MSN homepage aggregating content from ‘1,000-plus’ publishers

11 years ago

18

Telstra, CommBank and Canon procurement heads to explain to agencies how to work with them

11 years ago

1

Oki printers launches ‘The Engineer’ brand TVC

11 years ago

2

Dancing with the Stars drops on return as Target’s Gok Wan branded show gets 335,000 viewers

11 years ago

2

Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s

11 years ago

7

Bauer looks to close Women’s Fitness with a final decision on Friday

11 years ago

1

Woolworths steps up ‘Cheap Cheap’ price-based messaging in new ad

11 years ago

33

Morning update: Wednesday October 1

11 years ago

CEOs to receive ‘Daughter Water’ as agency fights for gender pay equality

11 years ago

5

Target branded content spot with ambassador Gok Wan to air on Seven tonight

11 years ago

1

Droga5’s Singapore Tiger Beer rep Simon Lockyer leaves after five months

11 years ago

Agency creates ‘music’ video for BMW dealer using only sounds recorded from cars

11 years ago

4

Research project expands survey to take in journalists made redundant after 2012

11 years ago

Telstra hermit crab advert under fire for ‘celebrating littering and consumerism’

11 years ago

12

Australia’s marketers to spend $706m on social channels by 2019, research claims

11 years ago

Radio ratings Perth: Nova leaps to be neck and neck with Mix in FM battle

11 years ago

SBS raises marijuana debate with plants getting gassed or grown in Sydney and Melbourne

11 years ago

16

Radio Ratings: Brisbane’s Howson remains breakfast king as commercial stations drop audience

11 years ago

2

Radio ratings: Adelaide – Nova claws back ground after sharp rise in younger demographic

11 years ago

Melbourne radio ratings: TripleM biggest loser as 3AW stays dominant

11 years ago

4

Seven and Nine in dead heat after Seven was buoyed by The Blacklist

11 years ago

Sydney radio ratings: Jonesy and Amanda overtake Kyle and Jackie O, 2GB dominant

11 years ago

2

Shortlist revealed for BEfest Awards

11 years ago

1

OMD Melbourne’s Steve Sinha moves to 303Lowe, Margie Reid to step into role

11 years ago

10

11 years ago

Choice asks public to report ‘crazy credence claims’ after Coles handed three year bread ban

11 years ago

3

School holidays see box office takings up as Maze Runner stays top

11 years ago

Tim Gilbert to replace Ben Fordham on Today

11 years ago

1

Mumbrella hangout with Upworthy execs

11 years ago

Media buyers describe AFL rights as a ‘jewel in the crown’ as networks prepare for battle

11 years ago

5

Simone Bartley and Gary Hardwick behind new full-service agency Together Co

11 years ago

5

Bondi Hipster, marketer, TV executive, branded entertainment boss and blogger talent agent feature on final BEfest panel

11 years ago

BWM produces first TV ad for Government’s sale of Medibank Private

11 years ago

3

The Monkeys launch first MLA lamb work

11 years ago

10

Big Brother falls to record low while Scorpion debuts at 597,000 for Ten

11 years ago

4

The Special Group Australia creates Paspaley campaign using author Anna Funder

11 years ago

4

11 years ago

Isobar uses Chris Hemsworth to raise awareness of child abuse for ACF

11 years ago

AFL Grand Final most watched program of 2014 with more than 4m people tuning in

11 years ago

10

Sony Music offers brands tips on how to best work with the music industry

11 years ago

Mobile the hero device still says TBWA\Worldwide global director of innovation

11 years ago

Learn with mother: eight things brands can learn from bedtime stories

11 years ago

Havas Worldwide Sydney and One Green Bean nab Creative Effectiveness Grand Prix at Spikes Asia

11 years ago

1

Eleven PR takes home Gold PR Spike for GayTMs campaign

11 years ago

McCann Health picks up inaugural Healthcare Gold Spike while JWT Ban Lice work takes home two silvers

11 years ago

DDB Melbourne’s Minute of Silence takes home Mobile Gold Spike and Integrated Home Spike

11 years ago

Aussie entries take home Grand Prix, five Silver Spikes and seven Bronze Spikes in Direct

11 years ago

M&C Saatchi take home Innovation Grand Prix at Spikes for Clever Buoy

11 years ago

No Grand Prix in Film, Nimble work picks up three Silver Spikes

11 years ago

Clemenger BBDO Melbourne takes home Branded Content and Entertainment Grand Prix at Spikes Asia

11 years ago

Grand Prix in Film Craft at Spikes Asia for Collider Sydney for Singapore piece

11 years ago

Clemenger BBDO Melbourne wins Gold and Silver Spike in promo category

11 years ago

Aussie entries in print miss out, Whybin\TBWA Sydney grabs Gold in Outdoor

11 years ago

2

No Grand Prixs in Design and Digital for Australia

11 years ago

No Grand Prix or Gold Spikes joy for Australian agencies in Media

11 years ago

Journalists’ union denounces terror laws which could see reporters jailed

11 years ago

3

BWM Melbourne produces first work for RACT after winning four-way pitch

11 years ago

Droga5 creative chief Ted Royer to agencies: Saying no to clients will earn you respect

11 years ago

8

Diageo remains true to TV strategy with launch of Bundaberg Rum advert

11 years ago

13

Reddo, Mnet and iiNet among agencies chosen to drive government’s mobile development

11 years ago

Seafolly collaborates with Aussie band Panama in swimwear launch

11 years ago

1

iSelect announces media review on $15m account

11 years ago

3

Nine undecided about whether the NRL grand final will be in high definition

11 years ago

7

Australia and New Zealand lead Creative Effectiveness shortlist at Spikes Asia

11 years ago

Australia tops Integrated shortlist at Spikes Asia

11 years ago

Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

11 years ago

Football fever sees The Footy Show draw 979,000, while Amazing Race finale draws just 416,000

11 years ago

Honda kicks off lawnmower campaign with work by Accelerator

11 years ago

Cadbury continues to push Marvellous Creations brand with new TV slot

11 years ago

11 years ago

DDB global creative chief Amir Kassaei: Stop categorising ideas by discipline

11 years ago

2

FCB bosses say there are no plans for brand to return to Australia

11 years ago

Digital production company MediaMonks eyes Sydney and Shanghai as launch targets

11 years ago

CUB take aim at alcohol awareness group FARE after Drinkwise ad comes in for criticism

11 years ago

18

Aussie production houses dominate Spikes Film craft shortlist

11 years ago

Australia leads the way in Direct at Spikes

11 years ago

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