News

Brands that don’t think about sharing will be left behind 1

Most marketers realise big data’s value, but only one in ten use it properly, says analyst

No ‘cookie cutter’ approach for talking to women warns Deborah Thomas

New study puts first local numbers on Australian mobile and tablet audiences 1

DDB’s Amir Kassaei: I’m not against scam, as long as majority of agency’s work is genuine 3

ABC dismisses claims China content deal is just ‘standard content agreement’ 1

Amir Kassaei: Matt Eastwood will miss creative culture of DDB at JWT

Nine drops below 20 per cent audience share after Love Comes to Town bombs 4

The Australian editor takes aim at Fairfax, defends paper’s place at News Corp 21

Mike Spirkovski leaves Iris after less than a year for Saatchi & Saatchi ECD role 10

What pisses us off? Undisclosed media rebates and jargon, say marketers 12

Outdoor bosses urge brands to move beyond gimmicky campaigns

Mumbrella360 live blog: Wednesday, June 3

Australia’s social video use more like Russia than US says study 2

Outbrain boss: Content marketers must think like publishers 3

Audience fragmentation and the internet are not a threat say free to air network execs 8

Cult of overwork has become a ‘self-fulfilling prophecy’ 6

Stop offering ‘unachievable’ discounts TV sales execs warn media agencies 3

Magazine boss: We’ve been unfairly caught up in the story of newspapers’ decline 11

Mail Online boss: Reliance on social sharing a flawed business model 2

Lachlan Murdoch: ‘If the industry won’t lead debate on print, we will’ 5

Top digital creatives defend tech-based campaigns as more than awards scams 4

Buzzfeed: You can be harsher with Aussie audiences than in the US

Buzzfeed strategy chief: ‘Traditional publishers are like leaky boats’

What Really Happens in Bali drops from last week as Ten gains share

Economy experts says budget was ‘great for Google’

Buzzfeed Australia hires Mark Di Stefano as breaking news reporter 2

Mumbrella live blog: Tuesday, June 3

Prime Media CEO: ‘Regional TV market is not developed enough for HBBTV’

The Media Shop appoints Tim Stanford to run new Sydney office

Mail Online rebrands to Daily Mail Australia to gain more reader recognition 1

Tabcorp recruit former Socceroo goalkeeper Mark Schwarzer to front World Cup campaign

Kyle and Jackie O lose top FM breakfast crown for first time in 55 surveys 24

Bupa rolls out first work from Big Red asking people to sign up for hospital cover 17

Prime Media withdraws from TV industry body Freeview

Lonely Planet launches new video ad campaign

ARN’s Mix102.3 retains FM radio crown in Adelaide radio market

Radio Ratings: 97.3FM climbs in Brisbane, FM holds steady but 4BC posts significant falls

Radio Ratings: Mix101.1’s breakfast takes FM ratings crown from Triple M in Melbourne 1

Radio Ratings: Mix 94.5 holds Perth ratings crown for third survey running in 2014 2

Seven gives House Rules third season as it beats The Voice again, while 24 improves slightly 2

Radio ratings: Jonesy and Amanda claim top FM breakfast in Sydney from Kyle and Jackie O 15

Morning Update: Laphroaig Scotch doesn’t mind what you think it tastes like; Duracell reviews agencies after incumbent Acme quits

X-Men tops box office for second week beating Maleficent into second spot 3

Merrick Watts to talk radio promotions at Mumbrella360 1

Mumbrella live blog: Monday, June 2

Nielsen to end political polling leaving Fairfax seeking new provider

Quit uses Vine to highlight death stats for World No Tobacco Day 2

The Wheeler Centre turns tweets into discussion markers 2

Fairfax scales back redundancies to production, lifestyle and photographic 5

Mel Greig claims she tried to stop royal prank call going to air in Seven interview

Royal prank DJ interview draws more viewers for Sunday Night on Seven

Mumbrella Awards tables sold out 1

REA Group names Tracey Fellows as new CEO 4

Morning Update: You Can Drive a Mercedez-Benz in Mario Kart 8; Team behind Dove Real Beauty Sketches join digital agency; Ad Agency creates jewellery meant to combat sexual assault

Ten announces Family Feud with Grant Denyer 23

Ten’s I Wanna Marry Harry debuts with just 341,000 viewers 1

Mumbrella live blog: Friday, May 30

Ten’s long-standing Melbourne director of news Dermot O’Brien resigns 3

Southern Cross Austereo expects earnings to be down 10 per cent on last year, blames struggling Ten and 2DayFM ratings 2

News Corp hands full creative duties to incumbent Archibald Williams

Lexus moves creative account to M&C Saatchi 3

TV networks accused of ‘pushing boundaries’ on ad break length with major reality shows 17

BMF, The White Agency, Hill + Knowlton and RAPP to do battle in Mumbrella360’s live pitch

Clemenger BBDO Melbourne and Ogilvy’s Rhonda and Ketut take home AMES gongs 1

Yahoo!7 appoints Appsnack head to lead mobile strategy and advertising 5

Chicken Tonight asks audiences to forgive ‘that dance’ in new ad 7

SBS serves up 700 hours of programs and live streams for World Cup push 3

MasterChef most watched entertainment show as Ten beats Nine in Perth and Melbourne 3

Morning Update: LG campaign plays on mum’s regrets; Japan turns passed out drunk people into PSA billboards while they sleep

Leo Burnett CEO Todd Sampson appointed to Fairfax board 13

Video hangout with Cannes Young Lions winners and judges

Mumbrella live blog: Thursday, May 29

Australian Grand Prix wants digital partner with goal to become a digital leader in global sports

Junior and Cru merge to form JuniorCru signalling desire for expansion 3

Ubisoft admits video game stunt which saw bomb squad called ‘didn’t go as planned’ 4

Ten loses bid to stop programmer John Stephens returning to Seven 11

Nine claims ‘biggest ever’ audience for State of Origin I grabbing 50% of Brisbane and Sydney viewers 6

Morning Update: Pepsi promotes mini cans with celebrity filled ad; Activists upset over pro-breastfeeding ad 1

Mumbrella live blog: Wednesday, May 28

Angry Birds creator says short-termism stops mobile games for campaigns enduring 4

Production starts on new ABC2 comedy series from Bondi Hipster creators 10

PR stunt for video game Watch Dogs sees bomb squad called to Ninemsn offices in Australia Square 30

UM Melbourne appoint Ivo Kavelji as managing director and Alex Smith as general manager

TMS retains Lexus dealers securing Toyota relationship

Yahoo!7 rolls out new homepage touting personalisation, viewability and a mobile exchange 1

Lachlan Murdoch describes ’emotional’ return to News Corp, drives print future line 5

Host appoints ex-M&C Saatchi strategy director Gareth Cooper as executive planning director 4