News

Leo Burnett Sydney leads the way as Boobs and Maccas make Outdoor Lions shortlist Alex Hayes

Boobs, GAYTMs and work for WWF and McDonald's is on the shortlist for the Outdoor Lions in Cannes, with Leo Burnett Sydney leading the way with four campaigns. The controversial Boobs executions, which drew several complaints to the Ad Standards Board when it launched last year, is in t...

Leo Burnett Sydney leads the way as Boobs and Maccas make Outdoor Lions shortlist

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Mobile category improves again for Aussie agencies

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iiNet positions itself as the ‘NBN champion’ as it compares internet speed to Romania and Slovakia

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The Fault In Our Stars continues to top the box office

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Westpac aims to show it cares in spot promoting Emergency Cash service

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SBS pulls large audiences for World Cup coverage

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Seven signs American Football deal

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Ten to stick with I Wanna Marry Harry despite US axing

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Woolworths recruits The Monkeys to promote commitment to jobs creation

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Kia gives 2010 Melle Mel ad a sequel with Salt-N-Pepa

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Masterchef gets 1 million viewers as House Rules falls behind The Voice

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Senior News Corp journalist Anne Markey to lead Yahoo7 audience push

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Optus recruits Josh Thomas to promote More Yes positioning

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Morning Update: Apple’s odd music choice for iPhone 5S ad; The New York Times rolls out native ad for Orange is the New Black

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Ad agencies rule again as Australia grabs ten PR Lions nominations

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Hangout: Adam Ferrier on crap creative, Aussie success and presenting at Cannes

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Dumb Ways to Die back in contention as Aussie agencies comprise a third of Creative Effectiveness shortlist

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Daily Mail fires back at News Corp as copy theft row heats up

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smh.com.au takes top place in rankings as Daily Mail and Guardian continue to surge

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Footballer Marcel Desailly: TV viewers would rather watch Olympics than World Cup

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Sir Patrick Stewart: Twitter helped inject ‘fun’ into my public persona

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‘The Hoff has eclipsed David Hasselhoff’ admits actor

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GAYTMs, zombies, crashed cars and Boobs get nods in first Cannes Lions shortlists

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Mumbrella live blog: Friday, June 13

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Viva introduces family pet Bruce the dog as it demonstrates strength of paper towel

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Guardian confirms masterclass line up for Australia

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TubeMogul appoints Sam Smith managing director of Australia and New Zealand

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ACMA finds Prime’s broadcast of MKR final breached broadcast act over captioning

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Dumb, Drunk and Racist biased against ‘mainstream Aussies’ complaint struck down

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SCA digital boss: ‘mobile creative needs to improve’

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Ten gets a break as Masterchef inches closer to a million viewers.

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Leggo’s plays with 132 year history in new campaign

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SBS drops ‘seven billions stories’ tagline replacing it with “join in”

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Morning Update: Dumb Ways to Die creative sold to Empire Life Insurance Co; World Cup ads shared more than Super Bowl ads; ‘Dear Kitten’ from Friskies closes in on 10m views

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IBM looks to startup culture in bid to get marketers and their technology peers talking

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Eleven of the best: World Cup ads

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Mumbrella live blog: Thursday, June 12

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Sapient Nitro’s Andy Greenaway says awards ‘monster needs to be fed’

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Whitepaper hints at openness to changing reach rule

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M&C Saatchi direct marketing outfit Lida coming to Australia

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Gumtree launches treasure hunt style campaign from DDB Sydney

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Brand policing around major events should not be ‘draconian’ argues former London Olympics manager

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Coles launches Heston fronted campaign in cinemas and TV

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Seven wins again, ABC bleeds audience share after Jonah from Tonga final bombs

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Morning Update: Digital baby goes viral; Facebook hires from PayPal to focus on messaging

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Scrap yard fails in ad watchdog case after claiming complaint was ‘discrimination against blonde beautiful women’

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YouTube releases 10 most watched video ads since Cannes 2013

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Mumbrella live blog: Wednesday, June 11

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Aliens’ future unclear as Budget Direct pitches creative account

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Coca-Cola South Pacific appoints Lisa Winn marketing director

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SBS makes Helen Kellie chief content officer with Amanda McGregor new marketing head

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Network Ten’s digital boss: ‘Industry should worry less about retention’

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Menulog parody of Da Vinci’s Last Supper cleared of denigrating Christanity

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Bali bogans build as A Place to Call Home gets the chop from Seven

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Pat Baron promoted to ECD of McCann Melbourne

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Morning Update: Adidas recruit David Beckham for World Cup ad; Cannes predictions from creatives

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Human ATM shares stories of frustration in new Westpac ad

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Former Ogilvy Australia ECD Bruce Matchett takes creative director role with Sapient Nitro

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The Fault in Our Stars takes box office number one as X-Men pushed into fourth place

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Mumbrella live blog: Tuesday, June 10

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Mumbrella hangout with Yahoo!7 Digital Stars

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Woolworths looks at paying ‘compensation’ to agencies in $240m media pitch

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Samsung launches ‘Made for Australia’ campaign for Galaxy S5

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Seven confirms newsroom redundancies

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OzHarvest launches crowd-funding campaign for new project

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New term starting for Mumbrella’s education courses

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House Rules smashes The Voice as House Husbands wanes on return

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Media agency exec turned entrepreneur: ‘Media firsts are not innovation’

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Morning Update: Patrick Stewart and Aaron Paul star in Twitter doco; 25 campaigns that will win Lions in Cannes; Instagram takes advertising strategy global

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Telstra says use of celebrities represents brand’s cultural shift as it rolls out Jessica Mauboy ad

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Fairfax CEO hits back at News Corp, accuses it of ‘spreading lies’ and being ‘at war with itself’

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The Voice drops 500,000 viewers as Queen’s Birthday subdues audiences

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Sydney Mardi Gras postcard ‘exploitative, degrading and highly sexualised’ rules ad watchdog

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Online ad for ‘A Million Ways to Die in the West’ pulled over inappropriate oral sex silhouette

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Fairfax to move Pagemasters sub editing contract to New Zealand

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Ten says it will not be ‘bullied’ by Seven after losing costs ruling in John Stephens case

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AJF Partnership takes out Target creative

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Viocorp founder joins Amazon Web Services as start-up guru

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State of the Media survey: Complexity and agency relationships frustrate marketers

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eBay rolls out integrated campaign targeting screen savvy online shoppers on Sundays

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Naked Communications picks up two Victorian fire authority accounts

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‘Get-rich-quick agency trading desks are damaging client trust in automated trading’

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Rory Sutherland announced for new marketing science conference MSiX

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Mashable to launch Australian operation poaching Jenni Ryall from News.com.au

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Masterchef nudges a million viewers as Seven drops below 20 per cent share

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New Foxtel channel BBC First starts promotional push with campaign from Droga5

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Mumbrella Awards winners revealed

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Mumbrella360 live blog: Thursday, June 5

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2

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