Cathay Pacific, Tourism New Zealand, July and more confirmed for the Mumbrella Travel Marketing Summit
The Mumbrella Travel Marketing Summit is returning on 17 August with a panel of leading luxury travel directors, as well as sessions from Alpaca and July.
Moderated by TBWA\Sydney’s group strategy director Anna Thairs, ‘The New Golden Age of Luxury Travel’ panel will feature Toni Ambler, managing director of The Travel Corporation AUNZ (owner of Luxury Gold and Contiki), Andrew Waddel, general manager, Australia at Tourism New Zealand, and Louise Rathbone, regional head of marketing & digital at Cathay Pacific.
Anna Thairs, group strategy director, TBWA\Sydney
The panel will build on Luxury Gold’s recent white paper, detailing the up-and-coming consumer trends that sit at the crossover of luxury and travel. They will reflect on recent reporting that found Australian luxury consumers consider spending up to $10,000 on a holiday and discuss what has changed to drive this increase in demand.
(L-R): Ambler, Waddel, Rathbone
They will also discuss why sustainability is no longer enough, how the new roaring twenties are impacting travel at home and abroad, and the rise of the physical in an increasingly digital world.
Meanwhile, Zoe Manderson, co-founder of Alpaca, will talk delegates through navigating the future of travel with AI.
As AI grows, the tourism industry is on the cusp of a remarkable transformation. But, is AI an indispensable compass guiding us into the future, or a fleeting mirage set to vanish when the hype subsides?
Zoe Manderson, co-founder, Alpaca
Manderson will delve into the latest AI developments and their impacts on the travel industry. She will explore the opportunities that lie ahead while addressing the challenges delegates need to be mindful of. Delegates will be provided with a solid grasp of AI’s relevance to different fields, and practical strategies to harness its potential.
Finally, Athan Didaskalou, co-founder of travel brand July, will join event content editor Diana Di Cecco in a fireside chat about the brand’s journey to international domination.
Unlike most travel brands, July has bucked the retail malaise of the past few years, delivering 640% growth post Covid, and its trajectory continues to impress. The brand operates in Australia, New Zealand and the USA, with plans to launch in the UK in June. Starting with a single product in 2019, July now has over 30 products across various categories including luggage, accessories and soft bags.
Source: July
With a background in marketing strategy, Didaskalou created a brand that people have an affinity with at every consumer touchpoint – from marketing to customer service to supply chain. July has reinvented the traditional pure-play e-commerce model.
Originally launched as an online-only business, it is investing heavily now in physical retail stores, and this strategy is paying dividends.
Athan Didaskalou, co-founder, July
Didaskalou will detail how July melds a full-funnel marketing approach, including providing ‘psychological safety’ via brick-and-mortar stores. He will share insights with delegates on the importance of market diagnosis, developing products based on customer insights, and how the brand quantifies what to make marketing bets on, locally and globally.
The Mumbrella Travel Marketing Summit takes place on 17 August at the Sofitel Sydney Wentworth.
Earlybird tickets are available here.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Alpaca
Andrew Waddell
Anna Thairs
Athan Didaskalou
Cathay Pacific
July
Louise Rathbone
Mumbrella Travel Marketing Summit
TBWA\Sydney
The Travel Corporation
Toni Ambler
Tourism New Zealand
Zoe Manderson
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