SCA continues marketing push for The Em Rusciano Radio Show with Harley Breen with new television campaign
Southern Cross Austereo is promoting its 2Day FM Sydney breakfast program The Em Rusciano Radio Show with Harley Breen via new television spots.
The ‘A moment with Em & Harley’ campaign highlights 30-second snippets from their breakfast show as Rusciano and Breen talk about “the most superior thing to have on your toast” including the “penis-butter”.
The second spot shows Breen and the production team laughing at Rusciano because she says “I am a pretty open person, I don’t judge”.
The ‘A moment with Em & Harley’ campaign has been launched just after the announcement the duo will be replacing Rove & Sam’s axed evening show, meaning the duo will be broadcast across both mornings and evenings.
Last month 2Day FM launched new billboards to promote the breakfast show.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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