IAA reveals jury for 2019 Big Idea challenge
The industry judging panel for the International Advertising Association (IAA’s) Big Idea competition will be chaired by the new CEO of Clemenger BBDO Melbourne, Gayle While.
The challenge is created for undergraduate students who are studying marketing, advertising, media or communications, and aims to develop tomorrow’s generation of industry leaders, as well as help participants gain jobs and internships.
Gayle While is chair of the judging panel for 2019’s challenge
The four finalists will be announced on 29 October, with the overall winner to be judged and announced on 11 November.
The judging panel, chaired by While, includes:
- Leo Roberts, group marketing manager of integrated marketing communications, Coca-Cola
- Adam Ross, content lead, Coca-Cola South Pacific
- Dermot O’Gorman, CEO, WWF Australia
- Lee Tucknott, chief design officer, RXP Group
- Danielle McWilliam, director of customer experience, Think TV
- Vivienne Kelly, editor, Mumbrella
Students were invited to devise a marketing solution for a ‘real-life’ client, working in agency-style teams to develop a fully integrated communications solution to a business challenge. In response to the client brief, the teams will deliver an end-to-end plan from the research stage to the creative concept, and right through to the final presentation of their big idea.
The winning entry, as well as the other ‘big ideas’ submitted by the students, are made available to the client with the potential for market implementation.
This year’s client is Coca-Cola.
Coca-Cola is moving towards recycled plastic
Leo Roberts, Coca-Cola’s group marketing manager for integrated marketing communications, said: “By the end of the year, 70% of our plastic bottles will be made entirely from recycled plastic. This move will mean we will avoid using about 16,000 tonnes of virgin plastic each year from 2020.
“Whether plastic is recycled in Australia depends on the containers finding their way into a recycling bin. If they do, then the plastic can be used again and again, and we will dramatically increase our use of that recycled plastic in our bottles.
“Globally, we have committed to an ambitious goal: to help collect and recycle a bottle or can for every one we sell by 2030 – regardless of where it comes from. This is why we are hugely excited to work with the IAA Big Idea and the country’s brightest young talent on finding new solutions to help us do just that.”
Jayde Machel was part of the University of Canberra’s winning team last year, and now works at Think TV.
“The IAA Big Idea competition was an incredible experience,” she said. “Working on a real-life brief on a tight schedule made me feel even more eager and prepared to get into the industry. More notably, the ability to make industry connections throughout the experience has allowed me the opportunities and exposure to start my career.”
The competition has been running since 2003.
topics
Adam Ross
Big Ideas Challenge
Danielle McWilliam
Dermot O'Gorman
Gayle While
IAA
Jayde Machel
Lee Tucknott
Leo Roberts
vivienne kelly
