Jimmy Brings recruits Sophie Monk to promote service during lockdown
Alcohol delivery service Jimmy Brings has partnered with television host Sophie Monk to promote its 30-minute delivery service during COVID-19 lockdowns.
Nick Hunter, executive creative director of creative agency Paper Moose, said the the brand’s first TVCs were turned around in two weeks – a challenge given the current circumstances.
“It was great having the agility to work with Sophie and the team [at] Jimmy Brings to quickly bring to life this fun, quirky reflection of our iso lives,” he said.
“We jumped at the opportunity to work with Jimmy Brings again – their brand had such a great sense of humour.”
The ad features Monk getting stuck in her version the yoga pretzel pose as her wine arrives. She remains in the position to collect the wine from the deliveryman, and as she enjoys a drink on the couch.
Jamie Gagliardi, head of marketing at Jimmy Brings, said now was the right time for the brand to move into television commercials.
“We’re proud to be working with Paper Moose to reach a new audience in our first ever integrated television and digital campaign. With more Australians at home, television felt like a natural progression to raise awareness for our service,” he said.
“Sophie Monk was the obvious choice to represent us – she’s cheeky, entertaining, and has a wicked sense of humour, all captured by the hardworking team at Paper Moose who worked wonders within COVID-19 limitations.”
Monk hosts Love Island on Nine, and was previously the star of The Bachelorette on Ten. She’s also appeared in campaigns for Youi and Slim Secrets.
Nicole Hofstadter, producer at Paper Moose, revealed how the agency was able to pull the shoot together in challenging circumstances.
“Being a hybrid advertising-production agency, we were able to seamlessly move from creative through to in-house production, while also keeping numbers on set minimal. It was a dynamic and challenging effort, to pull off a high-calibre production with a limited crew. I’m really proud of what we were able to achieve.”
Dentsu was listed as the brand’s media agency for the television slots, while Magic took care of digital media.
Campaign Credits
Client: Jimmy Brings
Head of Marketing: Jamie Gagliardi
Social Media & Content Manager: Jennifer Mackie
Creative & Production Agency: Paper Moose
Executive Creative Director: Nick Hunter
Copywriters: Jazz Twemlow, Kate Holdsworth
Business Development: Charlotte Meldrum-Hanna
Producer: Nicole Hofstadter
Director: Harrison Woodhead
DOP: Dimitri Zaunders
Editor: Oliver Trauth-Goik
Grade: Yanni Kronenberg
Sound Engineer: Luke Stacey
Doorbell Engineer: Rob Hughes
Graphic Designer Leonardo Miranda
Digital Media: Magic
TV Media: Denstu
Finally a break from the ‘we’re here for you’ brand messaging everyone is swamped with. I might have even cracked a smile at this one
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Did they just comp in the yoga pose and reuse the doorbell and brown paper bag from her UberEATS ad?
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