News

New Mumbrellacast: Kyle spits the dummy at Melbourne – is there a method to the madness?; A deep dive into the top ten brands of 2024

Digital marketing agency Impressive unveils SEO automation tool ‘Skailed’

These are the most valuable football club brands in the NRL and AFL 1

The real Crumbl Cookies set to launch in Australia

Beerfarm on the hunt for Australia’s most dedicated ‘BeerSitter’

‘She’s a natural fit’: Ex-AnalogFolk, Hogarth leader joins Ideally 2

ABC announces ‘expanded role’ for leading presenter 1

Theory Crew welcomes several new clients

AFL re-signs influencer marketing agency after successful 2024 campaign

‘The industry will grow again’: Renowned CMO rallies Aussie sector through ‘challenged’ period 1

Bundaberg Rum’s Bundy R. Bear awakens from 15-year hibernation

Akcelo revs up road safety platform for TAC

Murmur bolsters senior leadership team with three new hires

Sling & Stone chief executive to step away

WA-based creative agency welcomes Will Miles as design director

NSW targets $91b visitor economy by 2035

Perth takes flight amid Qantas partnership

Google announces new leadership for ANZ customer solutions

Seven’s Streamer records over 4.3 million minutes of local sport watched last month

Make-A-Wish brings its Trees of Joy to Australia

Brat Summer comes down under: Laneway Festival 2025 line-up revealed 1

‘Blendships’ and the return of mainstream music: Spotify Culture Next report unveils Gen Z behaviours

JOLT partners with Vistar Media to boost OOH advertising

Former EssenceMediacom GM joins InfoSum as sales director

Federal Court orders Qantas to pay $100m for misleading customers

Omnicom Media Group Australia and New Zealand CEO Peter Horgan to step down 1

‘Sometimes that dream is stolen’: The Kids’ Cancer Project release new campaign, via 3rdspace

Sefiani launches ‘Responsible Business’ unit to be led by Julia Hoy 1

John Laws announces plans to retire next month 2

Sydney’s Newington College releases campaign ahead of shift to co-education 6

‘It’s a loss of invaluable insights and creativity’: New survey finds alarming rates of ageism in advertising 1

‘It is your fault, you are pearl clutchers’: Kyle Sandilands blames Melbourne listeners for poor radio ratings 12

‘Completely reframes the way West Australians look at this issue’: WA Government launches DV campaign, via 303 MullenLowe Perth, Carat WA and Mediahub

Fabulate unveils new AI tools to improve brand safety in creator economy space

‘Nothing else delivers the same level of satisfaction’: MLA drops new campaign for Australian beef

Australian GP reveals new branding ahead of 2025 Formula One season kick-off, via Bullfrog 1

Samsonite enters the ring with heavyweight boxer, via TRP 1

Oasis’ Australian shows will not have dynamic ticket pricing 2

2024 FutureBrand Index reflects on past decade, leading companies receive ‘future brand’ status

Common State launches specialist gaming and digital culture agency

NRL vs AFL – Which grand final won the TV battle?

Network 10 presenter and Wallabies legend reportedly sacked 3

PHD bolsters planning and strategy with senior promotions

SXSW Sydney’s official PR partner, Thrive, unveils activation plans

‘An immersive, unforgettable experience’: Doja Cat invites fans into her realm in new Airbnb campaign

Australian Unity encourages finding life balance, via The Royals

‘There is no better time to extend the AFLW conversation’: Fox Sports to kick off new AFLW show

Proposed local streaming quotas loom ahead of Warner Bros Discovery’s Max launch

Federal Court rules against X Corp for evading child sexual abuse transparency notice

Black Friday overtakes Boxing Day as top shopping event of the year

Cricket Australia invites audiences to look at cricket from a new perspective, via Special

Victoria’s Transport Accident Commission takes creative account to tender

PR professionals among the most stressed: LinkedIn research

‘You have to be confident’: CMO Nikki Clarkson relives iconic Triple M Slash campaign put together in a week 1

‘They’re going to LOVE it’: McDonald’s celebrates Australian launch of the Grimace Shake

Ricky Gervais plans to go global with Dutch Barn Vodka as comedian takes aim at ‘hypocrites’ for banning TV ads

Original Juice Company acquires SPC and Nature One Dairy for significant merger

The Inspired Unemployed’s Better Beer rolls out low sugar cider with new campaign

‘One of the most exciting brands’: Rocket Agency signs URBNSURF digital agency contract

‘Not just another media agency’: Direct Response Media announces rebrand

Shout Digital lands Weatherbeeta global account after ten-year local partnership

‘We never claimed to be official’: Internet taken by storm over Sydney ‘Cookiegate’ saga 1

‘This is unlikely to sway them’: Don’t count Kyle & Jackie O out of the Melbourne race yet 5

TikTok Ad Awards set to return for 2025; entries open

Campaign Review: ‘Abstract and difficult to grasp’ – Qantas, Telstra, Specsavers

Seven nabs Network 10 executive for Brisbane and Gold Coast news director role

‘We’re all in’: Optus teams up with Emotive for new campaign 1

Country Road Group set for restructure following sexual harassment and bullying claims

Mattress showdown: Forty Winks hijacks IKEA’s sleep installation at Sydney Harbour

Tonic Media recruits former Women’s Health editor-in-chief

New Mumbrellacast: Sydney catches up on Melbourne’s radio wars after shock result; Breaking down top of the funnel advertising

ABC slams ‘despicable’ racist comments targeted at Tony Armstrong

‘Going in the wrong direction’: ACMA releases data on Australian telco complaints

Adobe appoints Dentsu Creative as lead agency for Digital Media Business 3

Beyoncé recruited for Levi’s nostalgic ‘REIIMAGINE’ campaign

Nine and QMS revenue soars while total ad demand down: Guideline SMI

Contiki, Tourism NT and Virgin Voyages among Mumbrella’s Travel Marketing Awards 2024 nominees

‘Eight years in the cult is enough’: Mona marketing director Robbie Brammall calls it quits

While Coles and Woolies are under the pump, ALDI is going on holiday 8

M&C Saatchi Group wins pitch to launch new Chery Motors brand in Australia

Sports Marketing Summit: How the NSW Blues turned the iconic Tooheys jingle into a viral sensation

‘More shows than ever’: Live Nation brings back On The Steps for 2024

Laneway Festival announces 2025 dates

‘Why should our hair get to eat when millions of people can’t?’: Oxfam launches shampoo to highlight global food inequality

Australia’s ‘worst sleeper’ spends 24 hours in IKEA’s glass sleep billboard at Sydney Harbour 1

BCM Group highlights student journeys in new Griffith University campaign

Foxtel Media announces new head of Sydney sales

Seven Network announces fresh director of content, unscripted appointment