News

Foxtel: sending letters to pirates ‘isn’t efficient or good for consumers’ 5

Second top marketer departs chicken restaurant group as Anna Jones leaves Red Rooster 1

Coles fined $2.5m for misleading advertising on claims bread products were ‘baked today’ 3

Government to spend $4m for telemovie to deter asylum seekers from coming to Australia 11

Qantas unveils latest installment of ‘Feels like home’ with fly in fly out miner 5

Return of The Checkout up on second series but Redfern Now falls flat 8

Legendary Nine cricket commentator Richie Benaud dies aged 84 2

Morning update: Why this creative wears the same outfit everyday 2

Hockey hints at GST clampdown on Netflix 18

ABC launches Chinese web portal, Australia Plus 8

Foxtel installs dragon on Sydney Opera House steps ahead of Game of Thrones premiere 16

Special Group wins Harris Farm Markets creative 1

The Checkout checks back in as brands face more scrutiny from consumer champion 3

YouTube to roll out ad-free paid subscription model 6

Johnson & Johnson senior marketer joins Seven West Media in newly created partnership role

WIN news bulletin rapped by watchdog after son identifies mother as victim of fatal car crash

Josh Thomas is back for Optus, promoting telco’s 4G Plus Network while skydiving 11

IGA Supermarkets appoints The Monkeys as its creative agency

Australian branded entertainment firm Milkmoney opens in Singapore 1

Effies rankings: WPP ranked Asia’s most effective advertising holding company

Sean Cummins returns ‘home’ as agency opens Canadian office with roster of five clients 1

Coke takes new Life drink to Norfolk Island in TV ad as multi million dollar campaign kicks off 10

Seven pulls ahead of Nine last night as Forever slips

Tax Inquiry: News Corp boss grilled over tax allegations, accuses Fairfax of ‘relentless’ attack 2

Tax Inquiry: Google, Apple and Microsoft chastised over failure to answer questions 2

Morning update: Uber’s breathalyser challenge; Dove urges women to ‘choose beautiful’ 3

ANZ Bank targets first-time employees with new campaign from Whybin\TBWA Melbourne

Tax Inquiry: Live blog – Google, Apple, Microsoft and News Corp front inquiry on tax avoidance 9

Ad watchdog rules against Captain Risky home insurance for hot tub scene being too risky 6

Announcing Mentor Matchmaking: an opportunity for the industry to help charities by sharing their marketing expertise 1

Devondale hunt for Aussie creative agency with ‘on-the-ground expertise’ in China

Racing Victoria and Melbourne Racing Club media pitch down to shortlist of three agencies 1

Travel writer’s organisation probed again by gaming officials over raffle cheating allegation 1

ASB rules against air conditioning ad for ‘negative depiction of people of Asian descent’ 5

NAB encourages AFL fans to put aside loyalty and team pride with ‘Fanshake’ campaign

Former Clemenger Melbourne CDs return to Australia as Cummins & Partners Sydney ECDs 1

Kitchens still more popular than building sites as battle for reality TV viewers continues

Swinburne University the latest university to pitch its media account, appointing Initiative 1

TAC targets parents of primary school children with new campaign from Clemenger Melbourne 2

Morning Update: HBO uses shows such as Game of Thrones to introduce HBO Now 1

News Corp Australia denies allegations that it took billions of dollars off shore tax-free 3

Paul Walker’s final Fast and Furious makes $14.62m at box office over long weekend

Bonds ambassadors, including Miranda Kerr, return for campaign celebrating centenary

iiNet claims ‘positve outcome’ in Dallas Buyers Club case despite order to hand over data 21

Google silent on how major Australian brand ads were served on white supremacist website 7

Independent agency faces pitch to retain $10.5m account for Rimmel owner Coty

Management changes continue at Naked as Melbourne MD Tom Ward is axed 3

Oporto marketing chief to depart as brand looks for new creative agency

UM’s Natalie Harvey moves media side to be Seven’s Brisbane sales director 6

Demand for creative skills dwindle amid rise of ‘tech-savvy’ marketers, says Economist study

Blogging and programmatic sessions added to Mumbrella Travel Marketing Summit

AMI hopeful of avoiding insolvency as a third of its memberships pays $99 bailout fee 3

Return of My Kitchen Rules pulls 1.441m for Seven following Easter break

Morning Update: Arnold Schwarzenegger stars in Comparethemarket.com ad 2

Greenpeace target poor seafood labelling in new video ahead of Easter long weekend

Up to 50 jobs to go amid efficiencies in newly merged Macquarie and Fairfax Radio operation 7

Carat on alert as at least five agencies scrap it out for $15m QBE media account

Mobile ads more viewable than desktop, but programmatic slips behind, study says

Virgin Australia celebrates the launch of the AFL season with video about Gary Ablett 3

Daily Mail accuses Media Watch of double standards over Malcolm Fraser ‘clarification’ 13

MediaVest poaches MCN’s national strategy boss Gareth Jones as its new head of strategy 2

One Green Bean picks up Jetstar and Playstation PR accounts 2

Budget airline Tigerair cranks up Melbourne Storm partnership with first ‘big screen’ ad

WWF urge consumers to replace household products with natural alternatives 3

Accommodation site Airbnb builds Swans themed apartment at Sydney Cricket Ground

Mark and Carl Fennessy to depart Shine Australia as merger plan draws near

Shaun Micallef’s Mad as Hell benefits from non-ratings period as Nine’s Forever slides 6

Mumbrella360 Brand Innovation Stage sessions announced including Diageo marketer Adam Ballesty on how to be culturally relevant 1

Morning Update: April Fools Day in the US; W+K turns its website back 30 years

Foxtel denies rushing out iQ3 because of Netflix despite 2,000 shipped boxes need upgrades 7

Media Watch host Paul Barry tells 2GB’s Ben Fordham to ‘hard’n up’ over Man Shake segment 19

Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach 6

Toys ‘R’ Us lure kids into stores over Easter with virtual Easter Egg Hunt 1

SPC put farming families on cans to highlight Australian-made produce 8

2GB licensees take ACMA to court in bid to force reviews of two Alan Jones investigations 2

Bauer relaunches Woman’s Day and Women’s Weekly websites to ‘entice’ more print readers 6

April Fools 2015 Roundup 22

Seven’s branded content cruising show beaten by mining and Bondi Rescue in primetime slot

OMD promotes Dan Robins to head Sydney digital team as head of interactive 3

The Conversation to launch in Africa with funding from Bill Gates foundation 3

Morning Update: McVitie’s ‘DeliChoc’ uses exotic animal as metaphors for taste of biscuits

BBC withdraws Top Gear branding to allow Jeremy Clarkson to host festival series

Country Road escapes winter at Tasmania’s Satellite Island in video promoting winter range 9

Nine confirms it has bought stake in online youth site Pedestrian.tv 11

Emily Taylor appointed editor of Pacific Magazines’ Instyle Australia

Razor executive director Martin Patton departs to start new content agency Drum Creation 2

Content marketing agency Emotive hires Nova partnerships boss Andy Sinn 1

Edelman restructure sees Melbourne GM Grant Smith depart after four years at helm