News

Clever Buoy picks up Internet of Things awards at SXSW Innovation 1

Guardian Australia to represent new programmatic Pangaea alliance down under

Shipley: It’s great that media agencies are endorsing the power of earned media 1

Businesses who ignore corporate responsibility do so at their own peril 2

Razorfish’s Jonny Stark promoted to senior vice president APAC 3

RAC WA pledge to do the right thing by its customers

CareerOne CEO Karen Lawson steps down after business transition

TrinityP3: Incumbent agency has the ‘strongest hand in the pack’ during pitch 10

Social media ‘influencing’ comms relationship with senior executives

MX ditches banner ads on relaunched app in favour of native content 2

Rob Cooper: Twitter is dangerous but celebs and those in the public eye need it 7

SXSW day 5 wrap hangout

Nine grabs higher share as audience improves for The Block Triple Threat 3

IAG becomes second big client to switch from Mediacom to Mindshare after audit findings 8

Morning Update: Matthew McConaughey and Jimmy Kimmel made ads for Austin video store

Dan Rather warns news media needs to find a new business model or risk losing objectivity 1

Al Jazeera sponsors film on web tracking as it looks to spread footprint

Google’s mistake with Glass was letting people think it was finished article says project boss 4

AFP confirms 13 referrals to investigate leaks from Commonwealth officials in 18 months

Tourism Australia marketing boss Lisa Ronson outlines strategy in first public address 16

National Geographics Kids to launch locally in June

SMI: Nine has 40.1 per cent share in Feb on the back of cricket, Hancock and Gallipoli 1

AFL celebrate the people behind the game in campaign from Cummins & Partners 9

Bonds celebrates 100th birthday with content series

Tourism NT showcases the Red Centre on Instagram as part of ‘Hypermeet’ social media campaign

Uber gets political as latest PR drive hits back at calls for firm to be shut down 30

SXSW day 4 wrap up hangout

Lyft boss accuses rival Uber of ‘crossing lines’ and flags Asian expansion 2

Neighbours 30th: The Stars Reunite special only pulls 429,000 metro viewers

To become a global media brand you need to be more than a website says Buzzfeed founder 1

Morning Update: Liam Neeson narrates tourism ad for Ireland; Martin Sorrell in line for £36m bonus

Tourism Australia in content marketing push as David Attenborough returns to Reef

Digital salespeople need to be more like marketers says Mashable executive

Bitcoin needs to find creative uses to get traction say pioneers 1

Focus bumps The Second Best Exotic Marigold Hotel from top spot at the box office 1

McDonald’s appoints Y&R Group to handle digital and social media 2

Blackmores encourages consumers to ask them for help on health questions 4

New Zealand’s TV3 sacks judges for humiliating contestant 15

OMD WA retains iiNet following $20m media pitch 1

Four agencies face-off over $26m Disney media account

Shift Communication’s general manager Kate Meyer departs 2

GPY&R Melbourne lose Heinz account as brand appoints Channel T 1

Public snub SMH’s Spectrum Playground as ANZ sponsor admits ‘smaller than hoped’ crowd 101

PR Institute CEO resigns amid rumours of dispute with board 8

Medium Rare appoints lifestyle journalist Kirsten Galliott to head up Qantas publications

Fairfax’s 2UE shuffles evenings program after just one survey, following dip in ratings 8

Ad Standards Board rules against ad for depiction of woman texting and driving 2

Aldi use vampire to promote sunscreen in new ‘Like Brands. Only Cheaper’ ad 1

Ten pins hopes on fitness instructor as another bachelor goes looking for love(s) of his life 4

SXSW hangout day 3 featuring Faris Yakob 5

Ten grabs 1.144m for winner announcement of I’m a Celebrity Get Me Out of Here as Ten considers second season 5

Owners of The Verge eye Asia Pacific expansion while Mashable mulls Singapore office

Morning Update: Britain’s Royals bumble their way through Mother’s Day ad

Uber ‘got lucky’ and some unicorns will die this year predicts venture capitalist Bill Gurley 5

SXSW Day 2 hangout

Samsung VR technology campaign sees father witness birth of child in ‘virtual reality birth’ 2

If your competitor leaves you a bad review be nice to them argues Bazaarvoice boss 1

Nicole Kidman fronts new global Etihad campaign from M&C Saatchi Sydney 16

Seinfeld would ‘not have made series two’ today claims AOL’s video boss 3

SXSW day 1 hangout

Paid media no longer driving fashion recommendations claim fashion startup bosses

‘Don’t ignore native advertising just because it feels icky’ journalism expert warns media

Companies need to imitate political campaigns with consistency in their brand equity messages, says Obama panel 1

Ad watchdog rules against horse racing ad with slogan ‘Treat a woman like a race horse and she’ll never be a nag’ 4

Management of The Communications Council and PADC consolidate in Perth

FutureGov owner Alphabet Media facing claims of unpaid bills as Australian office shuts down

Morry Schwartz launches The Real Estate Conversation in partnership with Mark Williams 1

Former Pie Face marketer Scott Baird joins Hungry Jack’s 1

QBE focus on ‘100 per cent commitment’ position in new campaign from Core

Digital radios reach 3.2m in Australia 5

Matt Rowley joins Cirrus Media as head of content marketing 2

Retailers urged to get more creative with imagery to win search wars

Gogglebox sheds audience despite moving to earlier timeslot 8

ESPN: Industry needs proper metric for online video to stop relying on ‘Frankenmetrics’

Sky News wins Channel of the year at ASTRA Awards 6

Morning Update: Kevin Bacon does ads for eggs

Smart watches predicted to become the ‘remote control’ for our lives 3

VML takes home top gong at AIMIA Awards for Rip Curl Search GPS

Tooheys celebrates the people behind the NRL clubs 4

ACMA finds ABC 7.30 in breach over MyBudget broadcast

The West Australian signals it is willing to consider rejoining the Australian Press Council 1

Google marketing executive: We’ve made so many mistakes it’s embarrassing 4

Plonk not branded content says co-creator: ‘just happened to be funded by tourism body’ 2

McDonald’s promote new chicken burgers with competing chefs

Specsavers encourages consumers to ‘get naked’ with contact lens 8

Whiskas launch Catstacam to allow cat-lovers to follow their cats lives via Instagram 13

Carat Melbourne wins RSPCA Victoria

Millennial tag is a form of ageism and is dividing the marketing industry says panel of young guns 7