News

Traditional agencies are 'lost' in the online content space Robin Hicks

The founder of Sydney-based branded content agency Tick Content, which launched this month, has said traditional PR and creative agencies are "lost" when it comes to creating marketing content for the web. "PR and creative agencies are good at monologue marketing," said Peter Applebaum,...

Traditional agencies are ‘lost’ in the online content space

15 years ago

19

Fairfax CEO named chairman of The Newspaper Works

15 years ago

Complaints against Essential Beauty ‘Hairy tales’ ad dismissed by ASB

15 years ago

4

NRMA spot portrays a life without a car

15 years ago

12

RMIT opens experimental entertainment lab

15 years ago

Austar hires Lavender as DM agency

15 years ago

Mumbrellacast: Adtech; The supposed year of the mobile; Ambush marketing; Outdoor ads regulation; Wankers; Jen Aniston goes viral

15 years ago

Don’t make online video content and expect to monetise it, producers warned

15 years ago

14

Georgina Safe joins SMH from The Australian as fashion editor

15 years ago

2

Whybins wins ad of the month for SMH and Tropfest promo

15 years ago

3

It’s okay to get pork on your fork, rules ASB

15 years ago

Wicked Campers ad banned for encouraging drivers to run over kangaroos

15 years ago

11

Pizza Hut pushes new Stonefired Pizza

15 years ago

14

Nine falls below 1m again

15 years ago

4

As The Brand Shop closes, Shift opens

15 years ago

1

David Stratton and Margaret Pomeranz on working together for 25 years

15 years ago

Seven moves to clarify Warburton start date proceedings

15 years ago

Julie Burke appointed as Euro RSCG Sydney MD

15 years ago

2

Peter Jackson's report was wrong: NZFC

15 years ago

Peter Jackson’s report was wrong: NZFC

15 years ago

Content Classification: Industry guidance recommended

15 years ago

1

Profile: Bob Connolly, a life of observation

15 years ago

2

The Jesters – Season 1

15 years ago

15 years ago

2

Ad featuring kids throwing away fruit banned by watchdog

15 years ago

14

The Adtech sales floor: Jodee Rich; Iain McDonald; Rob Leach and Tim Chatfield

15 years ago

3

Screen Australia delivers small screen funding guidelines

15 years ago

3

Peter Horgan steps up as CEO of OMD

15 years ago

8

Big Bang Theory helps Nine keep head above water

15 years ago

Seven takes legal action over James Warburton’s move to Ten

15 years ago

7

Newspapers to finally reveal average daily sales

15 years ago

7

Queensland launches ‘one of the biggest tourism campaigns in Australian history’

15 years ago

17

Carlton Draught launches meat tray promotion

15 years ago

5

The role of film critics in the digital age

15 years ago

M&C Saatchi chairman: We’ve lost ANZ but we’re not sure why

15 years ago

12

Call Of Duty marketer: if ad content is good enough, TV networks should pay to show it

15 years ago

49

Seven dominates Tuesday night ratings; Packed to the Rafters tops 1.8m

15 years ago

1

David Jones named CEO of Havas Worldwide

15 years ago

1

Mattel hands Hot Wheels and Monster High brands to Pulse PR

15 years ago

WA producer to intern on US show Community

15 years ago

1

Nielsen merges studies on consumer internet use

15 years ago

The general neglect of Australian films

15 years ago

DTDigital hires creative technologist Tim Devine

15 years ago

Asian foods distributor Oriental Merchant hands PR to Tsuki

15 years ago

PM considers national ad campaign to sell carbon tax

15 years ago

9

Campaign for Sydney’s National Play Festival debuts

15 years ago

Miller chooses Gebhardt to direct final Map My Summer short

15 years ago

Ex-cricketer Stuart MacGill refused KFC ad

15 years ago

33

Outdoor company rejects dog sex innuendo ad

15 years ago

14

Sydney custom publisher up for sale

15 years ago

6

Adelaide fest: Investing in people, not projects

15 years ago

2

Mardi Gras accepts Ten’s apology

15 years ago

9

Shit My Dad Says slides again in Monday night ratings

15 years ago

No adland wankers, agency tells new recruits

15 years ago

95

Mad Max production arranges two-year lease of Broken Hill Film Studio

15 years ago

Rising Sun gets permanent presence in US market, plans original content

15 years ago

Twinings PR push will see launch of Australian tea blend

15 years ago

2

Kath and Kim movie announced

15 years ago

3

Jeep ad forced off air over Bear Grylls conflict

15 years ago

5

Ten’s Ron Wilson issues on-air apology after ‘disgusting’ Mardi Gras comment

15 years ago

22

Mumbrella360 venue and dates revealed

15 years ago

10

Fairfax: 2011 really will be the year of mobile

15 years ago

9

View from the Bridge has provisional certificate

15 years ago

Gender equality, a huge issue in the Australian screen industry

15 years ago

11

Radio’s rebound continues; Melbourne now almost on par with Sydney

15 years ago

2

OMD’s Leigh Terry named as Omnicom Media CEO

15 years ago

14

Wasted on the Young opens to $965 screen average

15 years ago

7

Incendies wins Adelaide film fest prize

15 years ago

Women’s Day campaign to help Asian women start in business

15 years ago

3

Origin campaign pushes affordable green energy

15 years ago

6

Priceline’s insurance brand targets Aussie mums

15 years ago

14

Seven wins Sunday

15 years ago

Nine unloads Carsales for $565m

15 years ago

8

Ten’s new weekend news strategy fails to deliver.

15 years ago

1

Maya Newell wins F4 doco award in Adelaide

15 years ago

Hyundai appoints Weber Shandwick for PR push

15 years ago

3

Sydney Attractions Group seeks PR agency

15 years ago

3

NFSA curator joins DAMsmart

15 years ago

CPA youth campaign pushes advantages of accountancy

15 years ago

2

Paramount / Transmission partnership renewed

15 years ago

1

Ad of the month shortlist revealed

15 years ago

Mumbrellacast: Ten’s new boss; Hello Robin; Sheen’s meltdown; the CommBank comedy

15 years ago

6

EFTPOS hires M&C Saatchi

15 years ago

2

Nine’s Two And A Half Men ratings decline worsens

15 years ago

8

TUI unveils latest ‘Brewing legends’ TV spot

15 years ago

3

Macquarie University appeals to industry to share data

15 years ago

Fleishman-Hillard axes VP of digital media Scott Rhodie

15 years ago

14

Torch Media appoints Steve Jones as marketing director

15 years ago

3

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.