Twitter jockeys for role in A-League broadcast rights negotiations

December 5, 2016 10:19

Twitter is priming itself to play a central role on the upcoming battle for the rights to broadcast soccer in Australia, but has vowed it does not want to be a “disruptor”.

Twitter ready to play a role in the FFA broadcast rights negotiations

Jonno Simpson says Twitter wants to play a role in football programming

Jonno Simpson, head of partnerships and food at Twitter Australia, told Mumbrella that the FFA broadcast rights hunt would be the first time Twitter had joined in the negotiation process for sporting rights locally.

The tender for the broadcast rights to the Hyundai A-League closes on Friday, with the FFA hoping to realise as much as $80m per season amid increased interest from free-to-air broadcasters.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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