Want more Swamp People? Then drop the local content quota
The short-sighted idea of dropping TV networks’ local content quota obligations was put back on the agenda today with ad agency CEO Mat Baxter claiming the safety net can now be removed, because we’re all loving local content.
But Australian programs rating well, and the Australian TV industry thriving are completely different.
Despite the high ratings of Packed to the Rafters and The X Factor, what is the likelihood commercial programmers would keep investing in Australian shows? Slim, Read more »
McCann Sydney: Mumbrella Creative Agency Review – merger offers fresh start for an old school brand
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how McCann Sydney has fared over the last 12 months.
In our survey, McCann Sydney finds itself propping up the rest in a category no agency wants to seen as deficient in – creativity. So it just as well that the agency’s ECD, Michael Raso, who jetted in from the network’s New York office in January 2011, has performed extensive surgery on the creative department. More recently, the reverse take-over by Smart in September promises a fresh start for the struggling Interpublic agency.
Campaign Brief and AdNews: An apology
Yesterday, I messed up. I stumbled upon what I thought was a new ad for Hungry Jack’s on YouTube, and we wrote a short story about it.
It was a blunder because it had actually been around for a few weeks, and we should have checked properly.
Rightly, our readers gave us the kicking we deserved for such sloppiness. Read more »
Navigating The Pirates
All independent filmmakers dream of seeing their film on the big screen. Seeing it appear on a pirate site first can mean financial death. However, becoming a ‘Filmmaker2.0’ will arm a director or producer against pirates, to turn a torrent into a revenue stream. Colin Delaney reports.
It’s the 21 Century filmmaker’s worst nightmare. Read more »
M&C Saatchi Sydney: Mumbrella Creative Agency Review – Winning new business by keeping it simple
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how M&C Saatchi Sydney has fared over the last 12 months.
If new business was the only measure of the success, M&C Saatchi Sydney would be untouchable.
Named agency of the decade in a survey of new business performance by The Agency Register in 2010, M&C has gorged itself with new clients: David Jones, Building Brand Australia (Austrade), ING and Eftpos. Read more »
M&C Saatchi Melbourne: Mumbrella Creative Agency Review – In need of a reboot after losing its biggest client
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how M&C Saatchi Melbourne has fared over the last 12 months.
M&C Saatchi had enjoyed a prosperous existence in the Melbourne market, built on the back of founding client ANZ. Until this year, when the bank switched its $55m account to Whybin\TBWA\Melbourne after a pitch that also saw fellow incumbent DDB lose out.
Fox Studios comes out of hibernation as the bustling screen hub we want to see
A few months back I visited Fox Studios in Sydney to view the filming of a commercial for Earth Hour.
The main thing that struck me (apart from the massively rude security guy on the gate) was how depressingly empty most of the place was.
It was desolate. It had the atmosphere of a business district on a Sunday afternoon rather than the film hub of one of the world’s great cities.
Today though, the feeling is very different. Read more »
The business of business cards
In Japan, a business card is an absolute necessity for doing business. It is seen as an extension of a person, to be treated with the utmost respect, delivered with two hands and a slight bow, and studied upon receipt with meticulous interest. In Australia, a business card – if one is carried at all – is often reluctantly produced from the depths of a wallet, crumpled, dog-eared and sat on, to be used to brush biscuit crumbs from a meeting room table.
The humble business card may seem a little dated in the days of digital devices. But they just might have something to do with corporate and personal branding. So we’ve picked the best – and worst – business cards we’ve collected in recent months.
Leo Burnett Sydney: Mumbrella Creative Agency Review – poor survey for strong agency that thrives in the limelight
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Leo Burnett Sydney has fared over the last 12 months.
To think of the impact Leo Burnett Sydney has had on the industry in recent years. Earth Hour. The boss starring in hit ad show The Gruen Transfer. Consistently one of Australia’s biggest award winners. Winning Campaign Brief’s NSW creative agency of the year. Ranking top of AdNews’ list of Australia’s most awarded agencies. Yes, CEO Todd Sampson can be forgiven for feeling a little disappointed with his agency’s position in our survey. Overall, it ranked 10th.
Beaconsfield Telemovie: Coming up for air
For 15 days in 2006, the world watched the Beaconsfield mine disaster unfold in the media. This time, the team behind Beaconsfield: The Telemovie go 925 metres below the surface to truly reveal the claustrophobic terror. Colin Delaney goes on location, to the coalface.
Entering the site, it’s pitch black and damp. Small white spotlights illuminate the darkness but only so far. Moving closer to the source it’s clear – the lights are headlamps on the workers, also dressed in day-glo vests. It’s ‘safety first’ down here and just as a mine should feel, but Encore is on a film set.
Leo Burnett Melbourne: Mumbrella Creative Agency Review – ‘Big brand boutique’ trumps Sydney office with Cannes win
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Leo Burnett Melbourne has fared over the last 12 months.
It is not easy having a sister agency in Sydney that is twice the size and many more times as famous. Leo Burnett Melbourne does not have a boss who has been on a top-rating TV show. Or one, for that matter, who has climbed Mount Everest. And it has not produced a campaign like Earth Hour. What a difference Cannes can make. Read more »
JWT Sydney: Mumbrella Creative Agency Review – Strong planning culture, needs repositioning under new boss
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how JWT Sydney has fared over the last 12 months.
Since the appointment of John Gutteridge as national CEO of JWT Australasia in July 2010, replacing Noel Magnus, the Sydney office has acquired a more settled look about it. The revolving door that has characterised the agency in recent years has stopped spinning, leaving the agency to knuckle down to some decent work for internationally aligned clients such as Kellogg’s, Johnson & Johnson and Nestle.
Steve Jobs: excellent maker of consumer electronics – but not a God
In this guest post, Adam Ferrier reckons that the world got a bit carried away with the death of the man behind Apple.
The Naked office is a reasonably fun and happy place. On the whole it’s free of workplace bullying, and most people clock in and out at a reasonable hour. However, recently something happened that caused great upset to our staff – it was beyond our control and very worrying. There were group emails sent around with messages of condolence, and perhaps even a tear or two. However, it wasn’t just our office – the same scenes of morning could be seen right across the world. What happened?
If scripts could talk
This week the Screen Producers Association of Australia presented its list of seven projects that it will be putting in the shop window at its conference. But the SPAAmart list omitted the names of the script writers. A member of the Australian Writers Guild offers this alternative version of events.
Trouble is brewing over this year’s SPAA conference, with the scripts selected for the feature film shop window staging a sit-in at SPAA head office.
Wake Up Dead, a particularly fat script, blocked the door of the SPAA lunchroom just before lunch yesterday while other scripts phoned media outlets with a list of demands.
Sci-fi thriller The Room was clearly angry, “I mean, we all wrote ourselves, didn’t we? Read more »
The Hunter: Dafoe vs Tasmania
Hunting the mythical existence of an animal declared extinct, the filmic adaptation of Julia Leigh’s novel, The Hunter sees Willem Dafoe turn in a tense performance while showing off Tasmania’s striking landscape. Colin Delaney spoke with director Daniel Nettheim and producer Vincent Sheehan.
JWT Melbourne: Mumbrella Creative Agency Review – Old school agency reinventing itself
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how JWT Melbourne has fared over the last 12 months.
As international networks go in Australia, JWT’s Melbourne office is
one of the few that threatens to make a real impact on the market this year.
The bosses on Balmain Street are all too aware that JWT is – like the Sydney
office – lumbered with a reputation as an old school agency dependent on
internationally aligned clients and are keen to reinvent an agency that seems to have spent a while in the wilderness.
Steve Jobs: The man who changed everything in marketing and technology
In this guest posting, Cathie McGinn of media agency Mindshare reflects on today’s passing of Apple chairman Steve Jobs.
RIP Steve Jobs. In all the years I’ve been using social networks, I don’t think I’ve ever seen a single topic so quickly and absolutely swamp all media. Within seconds of Jobs’ death being announced, Twitter was dominated by tributes.
Steve Jobs changed everything in terms of marketing and technology. And changed it again. Read more »
Innocean: Mumbrella Creative Agency Review – A good car agency desperately needs a new client
The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Innocean has fared over the last 12 months.
Not the most popular choice to be included in this report. One panellist echoed the view of a number of others with the one-word summary, “who?” This view comes through in our survey. Innocean receives a kicking in almost every category, coming near bottom for creativity, planning, talent, commercial success, and rock bottom for its impact on the industry, talent and momentum. It does well in one category, however: client stability.
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