Australia Post appoints Coles’ Amber Collins as CMO
Australia Post has announced the appointment of Coles’ Amber Collins as its new chief marketing officer, replacing Karl Winther who commenced in the role last October and departed in March.
Collins started in the CMO role two weeks ago on 13 August, and will have overall responsibility for developing and executing marketing strategy and plans to support revenue and growth ambitions, as well as creating an iconic brand “that Australians know and love so they’ll be loyal beyond reason”.
Collins has commenced in the new role
“Amber brings valuable experience from an international career spanning over 20 years in advertising, branding, product development, digital experience and retail marketing,” Nicole Sheffield, executive general manager community and consumer, said in an email to staff announcing Collins’ appointment.
“Most recently, Amber held general manager positions over nine years at Coles and Target spanning brand and media, digital marketing, house-brand and central marketing where she led well-known campaigns including ‘Good Things are Happening at Coles’, Second Bite and Sports for Schools. She also built acquisition programs for Coles Online, flybuys and Coles Financial Services amongst many others.”
Sheffield added that Collins will work “hand in hand” with Australia Post’s business and government and international colleagues.
Sheffiled herself joined Australia Post last year as executive general manager of community and consumer, from her previous role as chief digital officer at News Corp.
Last month, Australia Post named Wavemaker as its media agency of record, replacing Dentsu X.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Who cares?? The whole business of AusPost is socialised through taxpayers money.
She literally has no role there. Revenue and funding secured via tax funds.
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Think NoNewsHere has a very narrow view of what a CMO might do.
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An excellent appointment.
A highly experienced team player, much respected by colleagues and partners alike.
Much missed at Coles.
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Missed indeed. Current coles team and strategy floundering at best.
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What happened to Karl Winther? I wasn’t aware he moved on.
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Were they really doing any better previously? ‘Good Things’ hardly set the world on fire.
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Awww Cynic.
Are you trying to spoil another RWNJ’s fun with a balanced viewpoint? What a spoil-sport.
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He moved on after 4 mths as the ‘fit’ wasn’t right.
T’was the Winther of Discontent.
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Responding…Very good from you.
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I hope we get postage prices are down, down.
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+1
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…is what we want to be down, down. AP are pretty handy at eComm delivery.
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Huge win for Australia Post; missed greatly by her team at Coles.
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Have you ever turned a big ship in one move?
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