News

Bloke wins McGuigan Wines following pitch Miranda Ward

McGuigan Wines has appointed Sydney creative agency Bloke to raise brand awareness locally and in the UK following a three-way competitive pitch, Mumbrella can reveal. Scott Burton, marketing manager for McGuigan Wines parent company Australian Vintage, said: "Bloke's campaign idea sits...

Bloke wins McGuigan Wines following pitch

11 years ago

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OgilvyOne general manager Nick Muncaster joins JWT Melbourne

11 years ago

2

Tatts Group unveils new betting brand ahead of multi-channel marketing campaign

11 years ago

3

Marketers split on role of procurement amid UM CEO’s call to ‘put them back in their box’

11 years ago

3

Guardian overhauls Australian site

11 years ago

7

Big Brother final sheds 1.2m viewers as Aria Awards fail to hit high note for Ten

11 years ago

9

Morning Update: Santa subs polar bears in Coke’s holiday ad; Miranda Kerr in Swarovski Christmas ad

11 years ago

Unions pass motion condemning ABC cuts and urging redundancies be open to all

11 years ago

2

Agencies urged to add value after being branded ‘factories’ churning out ‘crap’

11 years ago

17

The Monkeys win Blackmores creative account following pitch

11 years ago

1

Maximus asks consumers which Social Athlete they are to launch limited edition drink

11 years ago

1

Ogilvy boss: Performance bonuses should not risk all profit

11 years ago

7

Adult shop posters falls foul of ad watchdog

11 years ago

2

Agencies must sell certainty, not hope, as marketer calls for greater accountability

11 years ago

8

Cummins & Partners announce Sydney office, hiring Kimberly Bartkowski as digital creative director

11 years ago

3

Dancing with the Stars grand finale watched by 1.063m as Seven wins night

11 years ago

DrinkWise target school leavers in new phase of How to Drink Properly campaign

11 years ago

3

eBay partners with Spotify to bring Christmas carols to online shoppers

11 years ago

7

MTV Australia launch MTV Style site following increase in audience wanting style and celebrity stories

11 years ago

2

Morning Update: Potty-mouth princesses are back to fight domestic violence

11 years ago

2

Native ad research ‘looks too good’ admits Sound Alliance MD

11 years ago

4

Cheil Worldwide invests in Iris giving Sydney office access to Asia

11 years ago

Virgin Mobile CEO David Scribner takes shot at Telstra over CMO

11 years ago

12

Announcing Mumbrella Perth – our new conference for Western Australia

11 years ago

1

Airbnb roll out global campaign locally as it aims to build local customer base

11 years ago

4

Logan City comms boss criticises ‘ignorant’ journalists who perpetuate ‘lazy stereotypes’

11 years ago

4

PRIA looks at merger and rebranding options

11 years ago

1

Opposition leader Shorten accuses ‘government of savages’ of ‘censorship’ with ABC cuts

11 years ago

3

Marketing campaign underway for Cricket World Cup as ads showcase international appeal

11 years ago

1

General Pants Co donate to charities in ‘General Peace Co’ Christmas push

11 years ago

Lego rolls out first local Christmas campaign from Ensemble

11 years ago

3

Solaris Paper launches luxury toilet paper brand Emporia with campaign from McCann

11 years ago

3

The Big Adventure comes fourth in timeslot as ABC beats Seven on primary station share

11 years ago

5

Vale former MLA marketer David Thomason

11 years ago

12

Morning Update: Fathers respond to Old Spice ‘Momsong’ with ‘Dadsong’; Dick’s Sporting Goods Christmas ad

11 years ago

2

Red Agency wins PR Consultancy of the Year at Golden Target Awards

11 years ago

1

Union vows to fight ABC job cuts and brands government “liars” over office closures

11 years ago

13

The Hunger Games rakes in almost $12m in highest opening weekend of the year

11 years ago

1

ABC News to bear brunt of job cuts as division refocusses on digital delivery

11 years ago

19

Jacob’s Creek plays emotion card with its winemakers at the heart of new brand push

11 years ago

3

Etihad Airways appoints former Ansett and Qantas marketer to head global marketing

11 years ago

4

Hutton: The lines have blurred and PR should challenge creative

11 years ago

8

News Corp marketer admits future revenues must broaden beyond subscriptions and ads

11 years ago

2

NewsLifeMedia to launch lifestyle brand Buro 24/7 next year

11 years ago

1

ABC axes regional radio and TV outposts and sheds 400 jobs as budget cuts hit home

11 years ago

21

Media agencies invited to bid for print advertising in new online marketplace

11 years ago

3

Cricket helps Nine win the night as 919,000 tune in for finale of Countdown anniversary special

11 years ago

Ex-Radio National boss says sections of ABC ‘wasteful and unaccountable’ as Ultimo HQ put ‘in lockdown’ ahead of cuts announcement

11 years ago

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Morning Update: PooPourri are back for Christmas; Andy Coulson leaves prison

11 years ago

Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion

11 years ago

2

University of Western Australia promote founding of Perth International Arts Festival

11 years ago

Sunday Night EP Mark Llewellyn dismissed from show after probe into bust-up

11 years ago

2

Santa stars in latest Jeep spot

11 years ago

15

GroupM to launch in New Zealand with STW’s Ikon NZ to become part of the group

11 years ago

3

Ex Publicis Mojo CEO Joe Pollard named as Telstra marketing chief

11 years ago

11

Budget cuts could hasten decline of print advertising revenue, publishers are warned

11 years ago

NRMA uses viral car video as springboard for branded content campaign

11 years ago

1

Woolworths uses Jamie Oliver for Aussie based Christmas campaign

11 years ago

2

303Lowe hires Brad Morris as digital and innovation head

11 years ago

JimJam hires DDI’s John Speers as it looks to conquer ‘wild west’ of communication

11 years ago

1

B&T overtakes AdNews as highest-circulating marketing magazine

11 years ago

8

Making journalists write native ads is a ‘mistake’ Mandarin editor warns publishers

11 years ago

10

Father Bob offer people chance to win guaranteed happiness in volunteering experiment

11 years ago

8

Seven’s audience share dips to 14.8 as Beauty and the Geek falls again

11 years ago

Taste.com.au and Sterling Publishing big winners at Excellence Awards

11 years ago

1

Morning update: Pizza Hut and Italians; most shared ads of 2014, Qatar goes for JWT

11 years ago

Tablet publishing fails to create habit with readers due to less frequent publishing rate

11 years ago

UM CEO Mat Baxter: ‘Put procurement back in the box where they belong’

11 years ago

9

Fairfax Media focuses on subscription business as source of revenue

11 years ago

14

Click Frenzy advertising spend rises 40 per cent with clicks up 41 per cent

11 years ago

Cummins & Partners wins Vodafone following pitch

11 years ago

14

Marketers ‘completely crazy’ for looking to web traffic as content marketing success metric

11 years ago

1

Buzzfeed international boss: Uber controversy ‘will change way people think about us’

11 years ago

1

Marketers being squeezed as companies seek short term results

11 years ago

1

Red Agency acquires Graymedia as it looks to expand Queensland footprint

11 years ago

Australia’s win against South Africa helps Nine win the night

11 years ago

Morning Update: New York Post dares you to ignore its new ads; Singapore Airlines keeps faith with TBWA

11 years ago

Commercial networks will ‘fund SBS budget cuts’, as Free TV warns of quality erosion

11 years ago

12

Malcolm Turnbull confirms ABC and SBS cuts to total $308m over five years

11 years ago

35

Vodafone names new marketing chief to replace Kim Clarke

11 years ago

1

Hoopla founders to launch quarterly newspaper for girls in ‘radical and risky’ move

11 years ago

11

Telstra begins national Wi-Fi roll out with 1000 ‘trial sites’ expected before Christmas

11 years ago

2

Masterchef reality production of the year at Screen Producers Australia Awards

11 years ago

Optus celebrates Christmas with Josh Thomas and pavlova

11 years ago

7

Nine’s Ross Greenwood and Michael Koslowski launch WeEditFast cloud based video editing service

11 years ago

3

First Contact grabs decent audience for SBS as Dancing with the Stars tops entertainment

11 years ago

Netflix to launch locally in March 2015

11 years ago

15

Digital agency Pusher moves in with Publicis Worldwide Australia

11 years ago

1

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