Mumbrella Travel Marketing Awards shortlist revealed with CHE Proximity, Condor and Tourism NT starring
CHE Proximity and Condor with Tourism NT have come away with the most amount of shortlisted entries in the Mumbrella Travel Marketing Awards for 2020.
Top End Wedding was the foundation of a big marketing push for the NT
Condor with Tourism NT managed to feature on the shortlist for the Award for Innovation, Best Use of Native or Content Marketing, Ad Campaign of the Year, the Award for Bravery and Breakthrough Destination of the Year.
The nominations were driven by the feature film Top End Wedding.
Tourism NT launched a new destination marketing campaign to target holiday visitors to the Territory to leverage the anticipated interest from Top End Wedding.
The Mumbrella Travel Marketing Awards take place March 12 at the Four Seasons in Sydney
The campaign included extensive media placements with targeted TV, digital media, social platforms and PR activity.
CHE Proximity, meanwhile, earned shortlist spots in the Award for Bravery, Social Idea of the Year, Best Use of Data, Best Influencer Campaign and Best Media Strategy categories.
This year’s shortlist revealed an array of different brands and agencies making the cut at least once, representing an extensive cross-section of the travel marketing industry.
Judges will come together next week for the live judging day where they will discuss the shortlist in person and decide on winners.
Winners will be announced at a gala dinner at the Four Seasons hotel in Sydney on March 12, directly after the Mumbrella Travel Marketing Summit at the same location during the day.
Tickets for the awards dinner are available here, while you can purchase tickets for the summit here.
Mumbrella Travel Marketing Awards 2019 shortlist
Best Media Strategy
Australia Inc. From Country to Company – UM with Reprise Digital, M&C Saatchi, Digitas for Tourism Australia – Working Holiday Maker
Jetstar Takes Over the Airwaves – WaveMaker with ARN for Jetstar
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
Best Use of Native or Content Marketing
Bulanaires – Tourism Fiji for Tourism Fiji
Good Morning World – Special Group with The Sweetshop, Nimble, Mindshare for Tourism New Zealand
Sea the Future – The Walshe Group with Hawaii Tourism Oceania, National Geographic for Hawaii Tourism Oceania
Top End Wedding – Condor & Tourism NT with GoalPost Pictures for Tourism NT
Best Influencer Campaign
Air New Zealand’s Skycouch™ Goes Viral – Air New Zealand with ADELE BARBARO (Real Mumma) for Air New Zealand
Intrepid Travel & Travel South USA Influencer Campaign – Intrepid Travel with Gate 7 for Intrepid Travel & Travel South USA
Shop Small – Junkee Media with opr for American Express
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
Best Brand Partnership
Choose Your Winter – Lake Wanaka Tourism and Air New Zealand with Rhosa Creative, The Wired Agency, Vizeum for Lake Wanaka Tourism
From Stilettos to Slippers – Ovolo Hotels with Mara & Mine for Ovolo Hotels
Gold Coast Airport ‘Win Your Bucketlist’ Brand Campaign – Guerrilla with Guerrilla, Gold Coast Airport, Webjet, OMD for Guerrilla
It’s Okay to Feel Blue – Contiki with Movember for Movember x Contiki
Vroom Service – QT Hotels & Resorts and MINI Australia for QT Hotels & Resorts and MINI Australia
Best Use Of Face-to-face/Experiential Marketing
#SantaMonicaSydney – Klick X for Santa Monica Travel Tourism
Australian Launch of Virgin Voyages – Revere (a Daniel J. Edelman Company) with Banter for Virgin
Travel Champions Game Show – 3rdspace with GLOBUS family of brands for GLOBUS family of brands
scUber – Publicis Worldwide Australia with Herd MSL, Tourism and Events Queensland for Tourism and Events Queensland
WAnderlust – George P. Johnson for Tourism Western Australia
Best Use of Data
Air Affairs – CHE Proximity for Velocity Frequent Flyer
Hyper Hyper Marketing Pty Ltd for Budget Motel Chain
South Australian Tourism Commission with Wavemaker Adelaide for South Australian Tourism Commission
Award for Innovation
Travel Champions Game Show – 3rdspace with GLOBUS family of brands for GLOBUS family of brands
Good Morning World – Special Group with Sweet Shop, Nimble, Mindshare for Tourism New Zealand
Pie Time 2019 – Destination Southern Highlands with Threesides Marketing for Pie Time
The Ripple Score – G Adventures for G Adventures
Top End Wedding – Condor & Tourism NT with GoalPost Pictures for Tourism NT
Publication of the Year
Medium Rare Content for Jetstar
Traveller – Nine
Qantas Magazine + Travel Insider – Medium Rare Content Agency for Qantas
Virgin Australia Magazine – Hardie Grant Media for Virgin Australia
Award for Promoting Sustainability
Insight Vacations
Intrepid Travel
Sea The Future – The Walshe Group with Hawaii Tourism Oceania, National Geographic for Hawaii Tourism Oceania
Ad Campaign of the Year
Good Morning World – Special Group with Sweet Shop, Nimble for Tourism New Zealand
House of Travel Brand Campaign – House of Travel Limited
Live Fully – Town Square with ATG for APT
Made of Ballarat – Town Square for Visit Ballarat
Top End Wedding – Condor & Tourism NT with GoalPost Pictures for Tourism NT
PR Idea of the Year
Australian Launch of Virgin Voyages – Revere (a Daniel J. Edelman Company) for Virgin Voyages
Bulanaires – Tourism Fiji for Tourism Fiji
Power Down – QT Hotels & Resorts for QT Hotels & Resorts
The Love Boat returns with Pacific Princess – FleishmanHillard with Princess Cruises for Princess Cruises
Wine Down Pop Up – Visit Victoria with Future Cities for Visit Victoria
Social Idea of the Year
Shop Small Instant Experience – Junkee Media for American Express
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
Award for Bravery
Air Affairs – CHE Proximity for Velocity Frequent Flyer
Boyfriends of Instagram – B.B.E for KAYAK Australia
T4 Travelator – Melbourne Airport
Top End Wedding – Condor & Tourism NT with GoalPost Pictures for Tourism NT
Disruptor of the Year
Inspiring Vacations
South Australian Tourism Commission – TBWA\Adelaide with South Australian Tourism Commission for South Australian Tourism Commission
Breakthrough Destination of the Year
All Kinds Of Natural – JimJam Ideas with Destination NSW, Eurobodalla Shire Council, Smith & Western Production Agency, Found at Sea Films, Havas Media for Destination NSW – Eurobodalla Shire
Come Through For The West Coast – Development West Coast Tourism with Make Collective for West Coast Untamed Natural Wilderness
Your Margaret River Region – Margaret River Busselton Tourism Association
The Moment Vanuatu Felt Brand New – GTI Tourism for Vanuatu Tourism Office
Top End Wedding – Condor & Tourism NT with GoalPost Pictures for Tourism NT
Travel PR Agency of the Year
Anne Wild & Associates
GTI
Klick X
Red Havas
The Mint Partners
Travel Advertising Agency of the Year
Bashful
Town Square
Travel Marketing Team of the Year
Australian Pacific Touring Pty Ltd with Bower House Digital for Australian Pacific Touring Pty Ltd
Globus family of brands
P&O Cruises
Travel Associates
Travel Brand of the Year
Air New Zealand
G Adventures
Insight Vacations
Inspiring Vacations
Travel Associates
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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Top End Wedding was a good pic but the big driver that brought a huge uplift to domestic tourist numbers to the Territory this past year had nothing to do with marketing around a movie and was directly attributable to FOMO of climbing Uluru. Hope your new comments guidelines don’t restrict reality comments about feel-good nominations.
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