The appointment of self-proclaimed ‘nepo baby’ Chloe Malle as the new boss of American Vogue might have elicited calls of inherited privilege, but Malle is determined to use her connections to keep the magazine from becoming a vestige of the past. Patrice Pandeleos, managing director of Seven Communications, explores how this built-in advantage can be turned into forward momentum for a struggling brand.

SBS has kicked off the upfronts season with a slate and positioning that observers in agencyland have characterised as substantial. Australia's multicultural broadcaster focussed on its blockbuster property, World Cup 2026, and spruiked its "opt out" advertising options and low TV ad l...