News

Morning Update: Liam Neeson narrates tourism ad for Ireland; Martin Sorrell in line for £36m bonus

Tourism Australia in content marketing push as David Attenborough returns to Reef

Digital salespeople need to be more like marketers says Mashable executive

Bitcoin needs to find creative uses to get traction say pioneers 1

Focus bumps The Second Best Exotic Marigold Hotel from top spot at the box office 1

McDonald’s appoints Y&R Group to handle digital and social media 2

Blackmores encourages consumers to ask them for help on health questions 4

New Zealand’s TV3 sacks judges for humiliating contestant 15

OMD WA retains iiNet following $20m media pitch 1

Four agencies face-off over $26m Disney media account

Shift Communication’s general manager Kate Meyer departs 2

GPY&R Melbourne lose Heinz account as brand appoints Channel T 1

Public snub SMH’s Spectrum Playground as ANZ sponsor admits ‘smaller than hoped’ crowd 101

PR Institute CEO resigns amid rumours of dispute with board 8

Medium Rare appoints lifestyle journalist Kirsten Galliott to head up Qantas publications

Fairfax’s 2UE shuffles evenings program after just one survey, following dip in ratings 8

Ad Standards Board rules against ad for depiction of woman texting and driving 2

Aldi use vampire to promote sunscreen in new ‘Like Brands. Only Cheaper’ ad 1

Ten pins hopes on fitness instructor as another bachelor goes looking for love(s) of his life 4

SXSW hangout day 3 featuring Faris Yakob 5

Ten grabs 1.144m for winner announcement of I’m a Celebrity Get Me Out of Here as Ten considers second season 5

Owners of The Verge eye Asia Pacific expansion while Mashable mulls Singapore office

Morning Update: Britain’s Royals bumble their way through Mother’s Day ad

Uber ‘got lucky’ and some unicorns will die this year predicts venture capitalist Bill Gurley 5

SXSW Day 2 hangout

Samsung VR technology campaign sees father witness birth of child in ‘virtual reality birth’ 2

If your competitor leaves you a bad review be nice to them argues Bazaarvoice boss 1

Nicole Kidman fronts new global Etihad campaign from M&C Saatchi Sydney 16

Seinfeld would ‘not have made series two’ today claims AOL’s video boss 3

SXSW day 1 hangout

Paid media no longer driving fashion recommendations claim fashion startup bosses

‘Don’t ignore native advertising just because it feels icky’ journalism expert warns media

Companies need to imitate political campaigns with consistency in their brand equity messages, says Obama panel 1

Ad watchdog rules against horse racing ad with slogan ‘Treat a woman like a race horse and she’ll never be a nag’ 4

Management of The Communications Council and PADC consolidate in Perth

FutureGov owner Alphabet Media facing claims of unpaid bills as Australian office shuts down

Morry Schwartz launches The Real Estate Conversation in partnership with Mark Williams 1

Former Pie Face marketer Scott Baird joins Hungry Jack’s 1

QBE focus on ‘100 per cent commitment’ position in new campaign from Core

Digital radios reach 3.2m in Australia 5

Matt Rowley joins Cirrus Media as head of content marketing 2

Retailers urged to get more creative with imagery to win search wars

Gogglebox sheds audience despite moving to earlier timeslot 8

ESPN: Industry needs proper metric for online video to stop relying on ‘Frankenmetrics’

Sky News wins Channel of the year at ASTRA Awards 6

Morning Update: Kevin Bacon does ads for eggs

Smart watches predicted to become the ‘remote control’ for our lives 3

VML takes home top gong at AIMIA Awards for Rip Curl Search GPS

Tooheys celebrates the people behind the NRL clubs 4

ACMA finds ABC 7.30 in breach over MyBudget broadcast

The West Australian signals it is willing to consider rejoining the Australian Press Council 1

Google marketing executive: We’ve made so many mistakes it’s embarrassing 4

Plonk not branded content says co-creator: ‘just happened to be funded by tourism body’ 2

McDonald’s promote new chicken burgers with competing chefs

Specsavers encourages consumers to ‘get naked’ with contact lens 8

Whiskas launch Catstacam to allow cat-lovers to follow their cats lives via Instagram 13

Carat Melbourne wins RSPCA Victoria

Millennial tag is a form of ageism and is dividing the marketing industry says panel of young guns 7

Former Tourism Australia marketer Nick Baker appointed CEO of RedBalloon 1

Seven’s Winter audience stabilises as Nine’s Forever continues to slip

Reports: Discovery and Foxtel lower their bid for Network Ten 1

Morning Update: Audi the best car for escaping swarm of killer drones; 72andSunny picks up global Adidas Sports account 1

NAB digital head admits transitioning culture of bank has been ‘really hard’

Status Quo are back for Coles in new ‘Down, Down’ spot 9

Qantas barred from advertising in the Financial Review, after Virgin named ‘preferred airline’ 15

AustralianSuper encourages retirees to turn their super into retirement income in new ad 1

Fairfax Media announces ‘proposal’ for 80 redundancies in regional Victoria 9

Zoo Weekly relaunches ‘retired’ website as extension of Viewa content

Qantas marketing boss: Marketers too focused on math at the expense of great ideas 31

ASB rules against Subaru Outback ad for misuse of word ‘corroboree’ 3

News.com.au retains lead at top of online ratings in February as smh.com.au closes gap 2

Foxtel to air season five of Game of Thrones in Australia at same time as US premiere 3

HuffPo global boss: native advertising ‘adds value for everybody’ 5

Facebook is a ‘broadcast platform’ and marketing faces ‘train wreck’ moment warns content strategist

Former senior Bauer Media executive Deborah Thomas made CEO of Ardent Leisure 3

William Hill launch inaugural campaign following rebrand of Sportingbet.com.au 4

Optus to offer free six month subscriptions to Netflix as streaming war heats up 2

How to Get Away with Murder continues to rally but out-rated by The Big Bang Theory 1

Roles like chief data officer are ‘short term fix’ says Forrester group director

Ad watchdog says it will not rule on controversial anti-marriage equality ad 6

Morning Update: Zoolander stars crash Valentino runway to announce sequel

Moneyball author warns tech companies are ‘in another bubble’

Companies urged to use example of Uber and make marketing the product

Clients and procurement are exploiting the passion ad agencies have to create work for less than it is worth, says ECD 19

Dan Murphy’s highlights ‘lowest liquor price guarantee’ in TV ad from Red Jelly 10

Mumbrella Creative Review Hangout: M&C’s Ross Berthinussen and 303Lowe’s Richard Morgan 5

‘We’re at the bottom of the cycle’ says HitFM boss, as rebrand fails to deliver ratings lift 10

Cookies ‘fundamentally flawed’, says Facebook as it rolls out Atlas ad serving platform 5