News

Branded content lets sick farmer say 'I love you' to wife for first time in 15 years Reporter

An Australian content maker is behind a Valentine’s Day branded content offering about a farmer living with ALS being given the ability to say ‘I love you’ to his wife for the first time in 15 years. Don’s Voice is a heart-warming look at the true story of Don and Lorraine...

Branded content lets sick farmer say ‘I love you’ to wife for first time in 15 years

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Avengers star Chris Hemsworth promotes Foxtel movies

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Australian Red Cross Blood Service hands creative account to Cummins & Partners

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APN media reveals 27 per cent underlying profit increase with ARN revenues up 18 per cent

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Fairfax creates new Domain real estate business entity

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News Corp Australia buys stake in One Big Switch as company plots global expansion

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Laminex repositions as a stylish and innovative product with first campaign from Ogilvy

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IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out

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Former News Corp marketer Josanne Ryan named as new head of audit bureau

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iiNet $20m media pitch down to two

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Kmart appoints Michele Teague as general manager of marketing

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Sportsbet creates Fifty Shades of Greyhound for new campaign

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Devil’s Playground and Wentworth dominate 2015 ASTRA Awards nominations

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David Jones unveils Autumn/Winter campaign in new ad from Whybin\TBWA Sydney

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Naked Communications Sydney MD Karla Pritchard departs

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Nielsen defends not releasing Twitter subscriber numbers and denies dropping price on new TV Ratings tool

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Sense mines Japanese culture for new Daiso campaign

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Australian film and TV industry economic contribution declines despite growth in online

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IAB confirms new digital audio measurement play, while announcing Ad Tech Council

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Nine’s premiere of Gallipoli grabs 1.1m but I’m a Celebrity’s Bachelor ploy fails to lift audience

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Destination NSW appoints Allison Lee as director of public relations and media

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Morning Update: Helen Mirren rallies against old age in debut ad for L’Oréal

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Huffington Post global boss says ‘philosophy’ played a part in Fairfax deal

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Ad watchdog rules against five Wicked Camper slogans despite pledge to clean up its act

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Birds Eye use birds a ‘badge of quality’ in new BWM Melbourne campaign

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Volkswagen consolidates commercial vehicle and Skoda brands with DDB Sydney following pitch

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Carat investment chief Paul Brooks named managing director of Dentsu Aegis’ Amplifi division

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Pacific Magazine appoints Who editor Nicky Briger as editor of Marie Claire

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Nine’s 60 Minutes Sydney siege special outrates Seven’s Inside the Siege: The Untold Story

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Fairfax Media named as local partner for Huffington Post

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2

Ad watchdog clears insurance brands of safety and animal cruelty complaints

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Jamie Oliver appears in online Woolworths ad alongside son to promote The Odd Bunch range

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Gina Rinehart accuses Fairfax management of having ‘no plan’ and sells her 15% stake

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12

Paul McIntyre steps down as AdNews editor-in-chief

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Mitchells appoints Penny Davy-Whyte as GM of government services

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Volvo Polestar Racing launches Supercars Championship season with Grey Sydney ad

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4

Trust in Government, media and business drops to GFC levels claims study

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Debt Cutter launches ‘Johnny Debt’ campaign via Bloke

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Village Cinemas introduce the ‘NomNoms’ to promote candy bar

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1

Air New Zealand retells the tortoise and the hare fable in new ‘Meanwhile in NZ’ video

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Twitter Nielsen TV Ratings launch with Ten and Nine only networks to sign on

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1

Falling dollar sees further decline in News Corp Australian newspaper revenues

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I’m a Celebrity and The Block climb on My Kitchen Rules free night

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Bauer looks to drive digital growth with creation of global Xcel Media division

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Baz Luhrmann creating music-driven drama Get Down for Netflix on the birth of hip hop

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Lee Lin Chin to present this year’s CommsCon Awards

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1

La Famiglia Kitchen launches branded series with Gyton Grantley

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3

ADMA CEO Jodie Sangster suggests market will dictate need for consolidation of industry bodies

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2

PR experts warn Uber kitten stunt could come back to bite the company

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18

Peter Biggs admits he is learning how to be a better client after farewelling Clems Melbourne

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1

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