News

Google marketing director says Glass security concerns his greatest challenge as a CMO Nic Christensen

The marketing director for Google Glass has admitted one of his major challenges with the product is people's concerns over its security and potential surveillance issues from the built-in camera. Of the wearable technology solution which has been in development for two years Ed Sanders...

Google marketing director says Glass security concerns his greatest challenge as a CMO

11 years ago

1

PETA urges Samsung to re-shoot commercial without buffaloes after animals escape

11 years ago

22

Advertising Standards Board rules against plastic surgery clinic billboard for the second time

11 years ago

Bupa creative pitch down to a shortlist

11 years ago

3

Roxy Jacenko halves Sweaty Betty client base to focus on blogging

11 years ago

3

Diageo’s luxury goods boss: The ‘new Silk Road’ runs from west to east

11 years ago

Seven may seeks damage from AFP as court quashes Schapelle search warrants

11 years ago

Ikon out as UM wins Coca Cola media pitch

11 years ago

12

The IGA Easter bunny hops into stores to promote specials

11 years ago

1

KFC says men don’t have awkward silences in Mighty Burger ad

11 years ago

3

Pernod Ricard CMO: Every brand could have their ‘Wikileaks moment’

11 years ago

Wicked Campers falls foul of ASB again for ‘get out ya tits’ slogan

11 years ago

12

Construction workers prove ‘you’re not you when you’re hungry’ in new online film for Snickers

11 years ago

21

Resurrection launches to 1.9m to help Seven dominate the TV night

11 years ago

2

Korean agency Cheil apologises for losing control of two water buffaloes in Sydney

11 years ago

3

Morning Update: Ad says Pigs are friends not food; Gary Oldman in new ad for HTC; Spider-Man’s Spider-Baby

11 years ago

Telstra to reveal how it has revolutionised its digital marketing through programmatic buying

11 years ago

1

Mumbrella live blog: Tuesday, March 25

11 years ago

Mindshare’s Sharb Farjami moves to News Corp as national sales director

11 years ago

1

Complaint against Goodtime Burgers’ apology for previous banned ad dismissed by ASB

11 years ago

7

MediaCom hires UM’s Helen Black as national head of strategy

11 years ago

1

IAB chair Mark Britt tells Nielsen critics to get involved in online measurement review

11 years ago

Water buffaloes which escaped in Sydney were part of Samsung ad shoot

11 years ago

6

Courier-Mail fined for identifying family involved in custody battle for ‘commercial gain’

11 years ago

1

ACMA’s head of communications Tom Burton departs watchdog

11 years ago

2

News Corp launches new free print publication in Adelaide

11 years ago

1

Ten says programming chief Beverley McGarvey will stay in role

11 years ago

4

MLC extends ‘Let’s Save Retirement’ campaign with TV ad

11 years ago

Telstra promotes AFL Live Pass with ad from The Monkeys

11 years ago

2

Secrets and Lies drops to 278,000, Adam Boland’s story gets 755,000

11 years ago

5

OneShift sets for marketing push pitching media and handing creative to Whybin\TBWA Sydney

11 years ago

Singaporean media agency The Media Shop to open in Australia

11 years ago

1

Morning Update: Banksy’s ‘Balloon Girl’ in campaign for Syria’s Children; BuzzFeed mulls Singapore launch

11 years ago

Mumbrella live blog: Monday, March 24

11 years ago

The Monuments Men dominates weekend box office again

11 years ago

1

Woolworths appoints new CMO and adds Leo Burnett to creative roster

11 years ago

10

Telegraph inaccurately reported on ‘Green Lunacy’ issues, press watchdog rules

11 years ago

7

ZenithOptimedia will not contest Lion media review as rivals line up for pitch

11 years ago

1

Google promotes digital content store with new ad campaign

11 years ago

2

Facebook rolls out autoplay on user video content

11 years ago

Ten announces shake up for Wake Up, denies it is losing its differentiation

11 years ago

7

Chris Savage: Agency competition has become ‘a knife fight in a telephone box’

11 years ago

9

Animation explains why the economy needs creative industries

11 years ago

Nielsen launches TV Twitter ratings in Australia

11 years ago

Jason Ross departs CumminsRoss with agency to rebrand

11 years ago

Durex uses Earth Hour for global campaign encouraging couples to #turnofftoturnon

11 years ago

15

EnergyAustralia creates game show experience using outdoor panels

11 years ago

1

Ten’s audience share sinks to lowest ever Sunday share of 6.2 per cent

11 years ago

14

Net-a-porter.com launch spring/summer print augmented reality campaign

11 years ago

1

Morning Update: Pepsi pranks commuters; Walmart ad confuses haters; Coke celebrates International Happiness Day

11 years ago

Nilfisk use family of ‘vacuum heads’ to position brand as the ‘clean way to clean’

11 years ago

1

Seven denies talks with Fairfax, as court document suggests Ten tie-up with News Corp

11 years ago

9

Mumbrella live blog: Friday, March 21

11 years ago

Jeep celebrate history and pride of the Dragons

11 years ago

6

Fairfax loses head of strategic initiatives to CBA

11 years ago

1

Chris Savage tells PRC boss Stuart Gregor to back off PRIA and co-operate

11 years ago

4

Elle partners with H&M to promote the opening of the first Australian store

11 years ago

2

Seven cleared of breaking tobacco laws by airing product shots in news segment

11 years ago

1

Paul Plowman departs as CEO of Hill+Knowlton after less than a year

11 years ago

2

Showcase wins ASTRA Award Channel of the Year for US dramas

11 years ago

1

MediaCom Global CEO says agency pulled plug on Pac Brands because it was ‘unprofitable’

11 years ago

11

VisitCanberra calls for social media ‘savvy’ locals to take part in phase two of Human Brochure campaign

11 years ago

Officeworks loves growing businesses according to latest ad from AJF Partnership

11 years ago

1

ZenithOptimedia picks up $10m Rabobank from Initiative

11 years ago

7

So You Think You Can Dance less watched than The Man With The Biggest Testicle

11 years ago

8

Red Agency wins CommsCon Awards Grand Prix for ‘Most Powerful Arm Ever Invented’ campaign

11 years ago

Morning Update: New Samsung ad burns Kindle, Surface and iPad; Stephen Hawking lends voice to children of Syria

11 years ago

Mumbrella live blog: Thursday, March 20

12 years ago

PR bosses: PR recruitment agencies and poorly trained uni graduates are a problem

12 years ago

23

Helloworld moves $14m media account

12 years ago

1

Journalists tell PRs to be quicker, more tailored and ‘make it shareable’

12 years ago

5

Dan Ilic’s A Rational Fear reaches $50k crowd-funding goal

12 years ago

2

BMW virtually showcases new Series 2 Coupe

12 years ago

2

Pacific Brands appoints McCann to handle Workwear responsibilities

12 years ago

1

LA Dodgers publicity boss says PR must look to their own assets to break and control news

12 years ago

2

Guardian columnist Bronwen Clune to edit StartupSmart for Private Media

12 years ago

MKR and The Blacklist win for Seven as audience picks up for Ten’s Puberty Blues

12 years ago

Government cuts to red tape gives the ACMA more discretion over investigations

12 years ago

Guardian poaches cartoonist First Dog on the Moon from Crikey

12 years ago

6

Morning Update: Dulux imagines a world where colour is banned; Guide Dogs celebrated in ad from Selmore Amsterdam

12 years ago

Showpony Advertising promote South Australian National Football League with ‘This is football’

12 years ago

7

Blogger agency The Remarkables Group launches joint venture to amplify reach

12 years ago

10

Mumbrella live blog: Wednesday, March 19

12 years ago

Woolworths looks at ‘smaller agencies’ including Ikon for media support

12 years ago

4

MLC starts interactive exhibit in Australian Museum to save retirement

12 years ago

11

Twitter believed to have hit 4m Australian users as local office turns one

12 years ago

17

Domain general manager takes redundancy in state-based restructure

12 years ago

Nissan positions X-Trail as ‘family proof’ in new ad

12 years ago

2

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