News

Mumbrella to hold Media Metrics Masterclass on dawn of radio’s new measurement system

Mumbrella Hangout with Festival of Media Asia Pacific’s Rising Stars

Mumbrella live blog: Monday, February 17

The Wolf of Wall Street reclaims box office number one title from Robocop as The Dallas Buyers Club has quiet opening weekend 6

Global advertising campaign promoting advertising launched in Sydney

PR industry body elects South Australia team following last week’s resignations 3

World’s best PR thinking to be shared at CommsCon conference

Maximus Isotonic Sports Drink aims to help Sydney sober up 3

MediaCom extends its relationship with Westpac and Canon 1

Media buyers have mixed views on brand’s desire to advertise around Schapelle interview 3

Havas Worldwide hires Imogen Hewitt 7

JWT ECD Mark Harricks resigns after three years 1

Brand USA invests $1.5 million in first campaign in Australia 1

Arnott’s Tim Tam partners with Qantas as it starts 50th anniversary celebrations 3

Virgin attacks Qantas in full page ad in The Daily Telegraph 4

Telegraph and 2GB launch ‘We’re for the Bush’ drought appeal for NSW farmers 16

Volkswagen Commercial Vehicles recruit Rosso for brand campaign promoting the Amarok

News.com.au regains top spot as most read website, Mail Online now in eighth position 6

Burger King turns NZ customers into fugitives to promote the return of the Outlaw Burger 7

Numbers drop to 1.768m for INXS, as Ten’s dancing continues to struggle 5

Enero shares jump more than 30 per cent as group turns out profit despite 9% revenue drop 6

Morning Update: Paris prepared for love emergencies; Fake bobsledders eclipse most interesting man in Dos Equis ad

The Delicatessen creates unique menu experience with #menustories 1

Hellofuture.tv reveals explainer video produced for ancestry.com.au 3

LA Dodgers PR director Joe Jareck to feature in CommsCon keynote

Seven seeks out digital supremo to lead delivery of HBBTV 2

Priceline $13m media pitch shortlist narrows 4

Mamamia hits out at ‘gutless abusers’ on social media 19

One Green Bean wins OPSM PR and social account 3

SPC Ardmona thanks customers for support 2

Naked Communications picks up Hallmark Cards following a pitch 2

News Life Media promotes Prue Cox to commercial director

Host appoints Droga5’s Gary Clarke as creative services manager 4

How brands are celebrating Valentine’s Day 3

Grey Sydney appoints ex-Joy CD Chad Mackenzie

Young, Lazy and Driving Us Crazy launches to 396,000 on Seven 2

Morning Update: Neil Patrick Harris in branded music video for Neuro; Mini kicks off global creative review; Cadbury can boogie in new ad

ABCs: Double digit declines for newspapers 6

Digital sales growth slowing for Australian newspapers 10

ABCs: Elle outstrips Vogue in first audit as Cleo and Dolly see double digit decline 4

ABCs: Weekly magazines struggle with Zoo leading declines 2

Stoush between record companies and radio stations over licence fees set to drag on for a year 1

Final Gruen creator departs CJZ as Jon Casimir named head of entertainment for ABC 6

Mahalia Barnes re-dubs ‘Simply the Best’ to promote the NRL for Foxtel 3

ABC hires Campbell Arnotts marketing boss as audience and marketing director 4

The Playroom’s Cora Spear moves to Yahoo!7 as head of TV 7

First casualty of music streaming wars as Deezer departs 6

PR Council boss says bodies should merge before PRIA ‘implodes’ 6

‘Lack of civility’ on comment thread sees The Conversation lay down guidelines 5

Volkswagen tackle perceptions around cost of ownership in new online campaign 12

Schweppes: ‘We didn’t authorise agency to invite professional models to public competition’ 7

Daniel Hill made MD of Val Morgan Cinema following Damian Keogh’s move with Hoyts 2

AJF Partnership promotes senior creatives to CD roles, creates first ECDs 6

Bauer media appoints NW editor as Elle’s managing editor departs

The Blacklist returns with 909,000 as The Biggest Loser falls to 339,000 5

McCann Melbourne ties with Wieden+Kennedy for the most awarded agency in The Gunn Report

STW sees profits rise despite ‘challenging’ market 2

Morning Update: Is this the year’s most provocative Valentine’s Day ad?; Diddy and Snoop Dog make ad cameos

Mumbrella360 video recap: Game on

Grant Watts returns to Microsoft as lead for global search, display and services in Asia 1

‘Business as usual’ as PRIA issues call for replacements for national board positions 3

Schweppes agency apologises for asking professional models to enter free casting comp 27

Media Merchants opens Melbourne office to focus on ‘neglected’ retail clients

Most social media users believe Schapelle is guilty and media making too much of story 6

Mamamia hires Alyx Gorman to edit secret new website 16

James Wright extends role to lead Havas Worldwide Melbourne office

SBS launches major campaign for new Peter Kuruvita food program Mexican Fiesta 4

Clinique promotes new moisturising product with outdoor campaign 3

Nib reveals latest ad in time for Valentine’s Day

Anti-people smuggling graphic novel developed under previous government 1

Housenet.com.au suggests ‘love thy neighbour’ in anti-Valentine’s Day campaign

The Big Bang Theory wins 1.1m for Nine leading over Winners and Losers

Luna Park promotes Hair Raiser drop tower in new ad from Ink Project 7

Morning Update: Norway’s pro-gay Olympic ad; Sochi Beer fridge that only opens for Canadians

B&D Garage Doors revitalise brand in new campaign from BWM 7

APN News and Media sells e-commerce site Brands Exclusive 5

Clemenger BBDO’s Australia Post Video Stamp wins Creative Showcase 8.4 5

Woolworths review for $240m account, Carat on alert 3

Diageo Australia makes Adam Ballesty head of marketing and innovation 7

PR industry body PRIA in ‘turmoil’ as national board resigns en masse 41

Grey Melbourne cuts three staff following loss of TAC

Talkback callers more concerned with SPC Ardmona than Schapelle 4

Sunrise presenter David Koch among critics over Schapelle interview payout 23

Facebook global marketing boss: Look back campaign ‘nearly broke the internet’ 6

Quickflix hires Kristin Marlow as chief content officer to lead strategic direction 1

AJF Partnership acquires creative business Freeform

Durex celebrates same-sex relationships ahead of Mardi Gras sponsorship 4

McDonald’s challenges perceptions around McJobs in campaign from VCCP